Intuit Unveils Revolutionary System of Intelligence to Help Businesses Grow in the AI Era

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LAS VEGAS--(BUSINESS WIRE)--Oct 28, 2025--

Intuit Inc.(Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced today major innovation to its all-in-one platform, including the introduction of Intuit Intelligence, a revolutionary system of intelligence that provides businesses and accounting firms with everything they need to compete and grow in the AI era. The announcement also included the launch of Intuit Accountant Suite, a new AI-native solution for accountants; new AI agents that transform how businesses run and grow; and several powerful enhancements to Intuit Enterprise Suite, the company’s modern ERP solution that serves growing mid-market businesses.

Intuit CEO Sasan Goodarzi unveiled these transformational innovations before global accounting leaders at Intuit Connect, the company’s flagship event for multi-service accounting firms and professionals.

“We are leading the largest technology disruption in our history that will fundamentally change how businesses compete and grow,” said Intuit CEO Sasan Goodarzi. “We’re creating the future, leveraging the power of data, AI, and human intelligence to give all businesses on the Intuit platform a distinct advantage to thrive in this new era.”

Intuit Intelligence: A revolutionary system of intelligence that provides businesses with what they need to compete and grow

At the core of Intuit’s all-in-one platform transformation is Intuit Intelligence, a revolutionary system of intelligence that will unify a business’s data and provide access to a powerful, virtual team of AI agents across all financial pillars—including growing and managing customers, payments, payroll, accounting, and tax. Intuit Intelligence is simple, ‘Ask Anything’:

• Instant, Accurate Answers: Customers can ask any business question— from "How do I turn leads into sales?" to "What's my projected profitability?”— and receive immediate, data-backed answers and customized recommendations that drive growth.
• Automated Task Completion: Simply use a prompt, like "Run my payroll," to complete complex tasks automatically, or build custom solutions that provide businesses with actionable insights that matter most to them.
• Actionable Insights: Securely ingesting data from Intuit sources, third-party systems, and spreadsheets, Intuit Intelligence will instantly generate rich insights, reports, and KPI scorecards that drive confident, faster decisions.

An All-in-One Platform with a Virtual Team of AI Agents and Trusted Human Experts

Intuit's all-in-one platform, powered by Intuit Intelligence, unlocks a virtual team of AI agents and trusted human experts who together deliver done-for-you experiences, data-backed insights, and recommendations that drive faster, more confident decisions. Now with new and enhanced embedded AI agents, including the sales, payroll, customer, payments, finance, project management, and accounting agents, businesses save as much as 12 hours a month with simplified day-to-day operations and access to insights that drive productivity and profitability. New and enhanced AI agents, along with a deeper integration of human expertise, introduced across the platform include:

• NEW! Sales Tax Agent: Will help keep a business compliant by charging the correct sales tax for products and services, identifying potential sales tax issues, and suggesting fixes before filing.
• NEW! Payroll Agent: Helps ensure payroll is run accurately and on-time, by proactively collecting hours directly from employees, spotting anomalies, generating insights, and sending a ready-to-approve payroll draft via text.
• IMPROVED! Accounting Agent: Expanded anomaly detection, AI-powered reconciliations, and more accurate automated transaction categorizations across classes and dimensions, deliver cleaner, more accurate books.
• IMPROVED! Project Management Agent: Now converts signed contracts into projects during project set-up, provides deeper project profitability insights that take into account changes in project scope or item cost increases, all summarized on a refreshed project overview dashboard.
• More customised support from AI-Powered trusted human experts: Get the most out of the Intuit platform from day one, with Intuit experts who have access to AI-powered tools and agents to deliver guided set-up and onboarding, ongoing bookkeeping, and soon data migration and quarterly books and tax reviews.

A Disruptive AI-Native Mid-Market Platform that Fuels the Success of Growing Businesses

Intuit is redefining the mid-market ERP landscape with Intuit Enterprise Suite, a modern, AI-native ERP solution with built-in automation for multi-entity management, instant AI-driven insights, and a virtual team of AI agents. This AI-native solution offers a powerful alternative to costly, complex, and slow-to-implement legacy systems. Intuit Enterprise Suite is fast to deploy, easy to learn, and cost-effective to scale. Expanded and enhanced capabilities include:

• Access to More Intuit AI Agents: Transform how a business runs with access to a virtual team of AI agents, from project management, to finance, payroll, payments, and more, that deliver done-for-you experiences and data-backed insights that save time and drive faster, better decision making.
• Faster Onboarding: Improved data importing and AI-driven suggestions will standardize Chart of Accounts across entities and with new dimension capabilities, businesses optimize operations, focus on higher-value work, and simplify transaction management.
• Advanced Multi-Entity Management: Expanded user controls and advanced multi-entity reporting will improve financial accuracy and decision-making. A new consolidated control center will allow businesses to manage apps, such as payroll, across entities, while AI-powered automations will detect anomalies, execute tasks, and surface personalized insights and actions.
• Enhanced Reporting and KPI Dashboards: An extended catalog of financial and non-financial reports, combined with intelligent KPI dashboards, will deliver deeper, organization-wide insights into business performance.
• Industry-Specific Editions: Beginning with construction, Intuit Enterprise Suite will soon offer tailored workflows, capabilities, and tools designed for larger, more complex, multi-entity construction businesses, helping them win and deliver more profitable projects on time.

Intuit Accountant Suite: Putting Intuit Platform Power in the Hands of Accountants to Fuel Their Success

The new Intuit Accountant Suite is an AI-native platform that helps firms manage their clients, practices, and teams, all in one place. Built for and with accountants, Intuit Accountant Suite is backed by the power of Intuit’s platform and system of intelligence. Intuit Accountant Suite:

• Unifies Firm Management: Seamlessly integrates client management, collaboration, service delivery, business planning, and team management—all from a comprehensive, customizable dashboard.
• Improves Client Collaboration: Provides document sharing and soon integrated web conferencing, meeting scheduling, and AI note-taking tools to ensure exceptional client service.
• Answers Questions and Automates Tasks: With Intuit Intelligence, business questions like "Who’s my most profitable client?" will be immediately answered and tasks like “Run my payroll” along with the creation of firm-wide and client-specific reports and dashboards will automatically be completed because of secure access to Intuit and client data and data from third-party systems.
• Improves Firm Capacity: Access to AI-powered capacity planning and forecasting and the ability to tap into Intuit’s trusted human experts will help firms better serve their clients when extra hands and specialized support are needed.

Availability

The new Intuit Accountant Suite, and Intuit’s system of intelligence, new AI-agents and access to experts, start rolling out to US-based businesses and accountants today in QuickBooks and Intuit Enterprise Suite. US QuickBooks customers will also soon see some agentic AI experiences in mobile.

With integrated, powerful AI, automated workflows, and seamless collaboration with trusted experts, businesses and accounting firms on the Intuit platform gain real-time, personalized insights that help them move faster, operate smarter, and uncover new efficiencies and growth opportunities.

About Intuit Connect

Returning to Las Vegas for a fourth year, Intuit Connect brings together thousands of accounting professionals and leaders from high-growth, multi-service firms that serve small and growing mid-market businesses. Across three days of programming, accountants foster connections with one another, earn continuing professional education credits, hear from influential speakers, and see the latest Intuit platform innovations for all customers and accountants across Intuit Enterprise Suite, QuickBooks, and Mailchimp.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.

Feature availability varies by product.

Experts only available with QuickBooks Live.

1. 45% of customers save 12 hours each month on monthly bookkeeping with the new AI-powered bank feed. Based on a survey commissioned by Intuit of QuickBooks Online customers using the new AI-powered bank feed features as of April 2025.

Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services. For more information about Intuit Payments' money transmission licenses, please visit https://www.intuit.com/legal/licenses/payment-licenses/.

This information is intended to outline our general product direction, but represents no obligation and should not be relied on when making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, and functionality are subject to change without notice.

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CONTACT: Intuit Media Contact:

Kim Amsbaugh,

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA NEVADA

INDUSTRY KEYWORD: SOFTWARE FINANCE ARTIFICIAL INTELLIGENCE DATA MANAGEMENT ACCOUNTING PROFESSIONAL SERVICES TECHNOLOGY FINTECH

SOURCE: Intuit Inc.

Copyright Business Wire 2025.

PUB: 10/28/2025 08:35 AM/DISC: 10/28/2025 08:35 AM

http://www.businesswire.com/news/home/20251028595899/en