Spread the Joy With Up to 50% Off Ikon Pass Friends & Family Tickets Throughout the 25/26 Winter Season

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DENVER--(BUSINESS WIRE)--Oct 2, 2025--

For a limited time, Ikon Pass holders can offer discounted lift tickets to their crew that provide up to 50% off window rate, up from 25% off, at select Ikon Pass destinations. Find more joy at your favorite Ikon Pass destination with up to 12 Friends & Family discounts per Ikon Pass holder all winter long.

From October 9-30, 2025, Ikon Pass Friends & Family discounted lift tickets can be shared and redeemed online, and used throughout the season. Ikon Pass holders have 12 Friends & Family discounts with no blackouts, while Ikon Base Pass holders have 10 discounted lift tickets to share with limited blackout dates.

“The snow is already falling in the high country and opening days are around the corner, which makes now the time to hook your crew up with up to half off lift tickets, and plan your days on the hill for winter 25/26,” said Matt Bowers, SVP, Marketing, Alterra Mountain Company. “Ikon Pass Friends & Family discounts are an ideal way to spread joy this winter.”

Participating Ikon Pass destinations include: Steamboat, Winter Park Resort, Palisades Tahoe, Stratton, Snowshoe, Mammoth Mountain, June Mountain, Crystal Mountain, Blue Mountain, Big Bear Mountain Resort, Sugarbush, Deer Valley Resort, Solitude Mountain Resort, Schweitzer, Arapahoe Basin, Copper Mountain, Eldora Mountain Resort, Killington-Pico, Mt. Bachelor, Brighton, Snowbird, and Alyeska.

Prices for the 25/26 Ikon Pass are going up, the last chance to save is October 9, 2025. Buy now to grab fall’s best prices from $329 Adult, and as low as $0 down, 0% APR (terms apply). For all Ikon Pass products and pricing, please visit https://www.ikonpass.com/en/shop-passes.

Click here for Ikon Pass destination opening dates for the 25/26 winter season.

About Ikon Pass

The Ikon Pass welcomes skiers and riders to a community of inspiring mountain destinations and the people who live and play among them across the Americas, Europe, Australia, New Zealand, and Japan. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks adventure at iconic and unique destinations including Aspen Snowmass, Steamboat, Winter Park, Copper Mountain Resort, Arapahoe Basin, and Eldora Mountain Resort in Colorado; Palisades Tahoe, Sierra-at-Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Snow Valley in California; Jackson Hole Mountain Resort in Wyoming; Big Sky Resort in Montana; Alyeska Resort in Alaska; Stratton, Sugarbush Resort, and Killington in Vermont; Snowshoe in West Virginia; The Highlands and Boyne Mountain in Michigan; Crystal Mountain and The Summit at Snoqualmie in Washington; Mt. Bachelor in Oregon; Sun Valley and Schweitzer in Idaho; Tremblant and Le Massif de Charlevoix in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort and Sun Peaks Resort in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Camelback Resort and Blue Mountain Resort in Pennsylvania; Taos Ski Valley, New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta Ski Area, Snowbird and Snowbasin in Utah; Chamonix Mont-Blanc Valley in France; Dolomiti Superski and Valle d’Aosta in Italy; Grandvalira Resorts in Andorra; Kitzbühel and Ischgl in Austria; Zermatt and St. Moritz in Switzerland; Thredbo and Mt Buller in Australia; Coronet Peak, The Remarkables, Mt Hutt in New Zealand; Niseko United and Arai Mountain Resort in Japan; and Valle Nevado in Chile. Special offers are available at CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing, the world’s largest heli-skiing and heli-accessed hiking operation. For more information, please visit www.ikonpass.com.

About Alterra Mountain Company

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s leading heli-skiing operations, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251002857157/en/

CONTACT: Amelie Bruzat

The Ashima Group

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA COLORADO

INDUSTRY KEYWORD: SKIING/SNOWBOARDING SPORTS VACATION DESTINATIONS TRAVEL TOURIST ATTRACTIONS

SOURCE: Alterra Mountain Company

Copyright Business Wire 2025.

PUB: 10/02/2025 11:30 AM/DISC: 10/02/2025 11:29 AM

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