SchoolMint Launches First All-in-One Recruitment + Enrollment Solution for K–12 Schools

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LAFAYETTE, La.--(BUSINESS WIRE)--Sep 2, 2025--

SchoolMint, the leader in K–12 Strategic Enrollment Management solutions, announces the launch of SchoolMint Recruitment, the first module of its new Enroll 3.0 platform. SchoolMint Recruitment unites student recruitment, lead tracking, digital ads, and enrollment in one integrated system – from the initial ad click to the first day of school.

Built for today’s competitive school-choice environment, SchoolMint Recruitment helps schools run targeted outreach campaigns, capture and track leads, and seamlessly guide families through application, lottery, and registration — all within one platform.

“SchoolMint Recruitment enables schools to connect every step of the recruitment and enrollment process in one place,” said Bryan MacDonald, CEO of SchoolMint. “It’s built for small, busy teams that need to work efficiently without adding staff or juggling multiple systems. This solution comes directly from what our customers told us they need.”

One Platform, Every Step Covered

SchoolMint Recruitment delivers the functionality of a CRM without the complexity:

• Integrated Lead Tracking – Organize inquiries from ads, events, and websites in one dashboard.
• Streamlined Communication – Automate outreach with bulk emails, text messages, drip campaigns, and personalized follow-ups.
• Lead Attribution – Identify which marketing channels work best.
• Funnel Management – Track where families drop off and boost conversion rates.

Seamless Integration with SchoolMint Enroll

When paired with SchoolMint Enroll, recruitment data flows directly into the enrollment process. This eliminates manual entry, improves accuracy, and lets staff track every family interaction in one place.

Efficiency That Scales

Too often, recruitment stops after an ad click — leaving prospective families behind. SchoolMint Recruitment closes that gap by capturing and nurturing every lead, ensuring no opportunity slips through. With its cloud-based architecture and SOC 2 Type II compliance, the platform scales for small teams with limited resources.

SchoolMint Recruitment is currently available for single-site charter schools, with district and network availability coming in 2026.

About SchoolMint

SchoolMint serves more than 11 million students and families in 16,000+ schools. As the leading provider of K–12 Strategic Enrollment Management solutions, SchoolMint helps schools attract, enroll, and retain students, families, and teachers. The company is backed by BV Investment Partners and headquartered in Lafayette, LA. Learn more at schoolmint.com.

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SOURCE: SchoolMint

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PUB: 09/02/2025 12:57 PM/DISC: 09/02/2025 12:58 PM

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