Plunge Unveils All-In Gen 2: A New Standard for Excellence in Cold Water Therapy

Audio By Carbonatix

ROSEVILLE, Calif.--(BUSINESS WIRE)--Sep 29, 2025--

Plunge, the leading cold plunge and contrast therapy company, today announced the launch of the All-In Gen 2, its all-in-one, plug-and-plunge flagship product, redefining performance and overall experience in cold water immersion since launching the original iteration in 2023.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250929734347/en/

The All-In Gen 2 underscores Plunge’s unwavering commitment to innovation and engineering excellence, with an all-new, upgraded design built from the ground up for unmatched performance, reliability, and ease of use. When integrated with the Plunge App��s sophisticated smart controls and progress tracking features, this unified experience sets a new standard for excellence in cold therapy—empowering daily resilience, natural energy, better mood and mental clarity, and faster recovery.

“Drawing on data and feedback from over 45 million sessions, we’ve dedicated the past year to developing upgrades our users value most,” said Plunge Co-Founder and Co-CEO, Michael Garrett. “The All-In Gen 2 delivers on that promise: every component is refined for daily plungers who expect colder water, cleaner cycles, and bulletproof reliability, which, when combined with our app, provides the most intelligent cold therapy experience available.”

Second Generation Evolution:

• Improved temperature control- 31% faster and 50% more energy-efficient cooling, down to 37ºF, powered by an all-new chiller and upgraded heat exchanger to reduce wait times and keep your plunge ready when you are.
• Enhanced hygiene - Onboard ozone sanitation plus a higher-pressure, higher-flow pump delivers 2x the filtration and circulation, cleaning your entire water volume every 15 minutes for crystal clarity.
• Smarter automation - A new electronic expansion valve with 10 integrated sensors that continuously monitor temperature, pressure, and flow rate, ensuring optimal system performance adapted to your Plunge’s unique usage patterns and environment.
• Stronger connectivity - A higher-gain antenna, offering stronger Wi-Fi signals to deliver over-the-air updates that add new features and functionality, extending the lifespan of the product.

The All-In Gen 2 is powered by the Plunge App, the App Store’s top cold plunge and sauna tracker. Elevating a user’s personalized wellness journey, the Plunge App can be utilized by anyone looking to enhance their cold and heat therapy routines into smarter, optimized protocols.

For All App Users:

• Comprehensive session tracking, including temperature, duration, and frequency
• Progress visualization with charts that showcase your wellness journey
• Expert guidance, tips, and challenges to advance your knowledge and limits

For Plunge-Specific Hardware:

• Remote temperature control allows you to adjust and monitor your device from anywhere
• Ability to pre-schedule and automate when your sauna turns on and off
• Automated reminders to stay on top of product maintenance tasks

“We’ve re-engineered the All-In to be adaptive to the diverse use cases our customers demand—from the deserts of Arizona to the frigid temps of Alaska, to high-throughput gyms and contrast studios,” said Ryan Duey, Co-Founder and Co-CEO of Plunge. “When combined with the Plunge App—or for businesses, our enterprise dashboard Plunge Connect—the two create something greater than the sum of their parts. Users can now control their entire experience through one intelligent interface, while tracking their cold therapy journey with unprecedented detail.”

Cold water therapy continues to gain recognition for its significant benefits for cardiovascular, immune, and mental health. The Plunge App makes these benefits more accessible than ever through intelligent guidance.

The Plunge All-In Gen 2 is available now at plunge.com for an early access price of $8,490, with 0% financing options available. To celebrate its launch, for a limited time, customers will receive a free gift with purchase, including the Plunge Basin, Neck Pillow, and Starter Maintenance Kit. The enhanced Plunge App is available as a free download on iOS and Android.

About Plunge

Plunge is the leading at-home cold plunge and contrast therapy company. Plunge’s flagship All-In cold plunge circulates crystal clear, 37° water on demand with smartphone-controlled temperature and session tracking, empowering users to experience the incredible benefits of cold water immersion. The Plunge Sauna creates a full contrast therapy experience offering benefits including improved blood circulation and reduced inflammation. Plunge is dedicated to helping people build greater mental and physical resilience by leading the way with innovative products and experiences that make contrast therapy’s transformative benefits more accessible.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250929734347/en/

CONTACT: Media Contact

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: APPS/APPLICATIONS MOBILE/WIRELESS TECHNOLOGY HOME GOODS PHYSICAL THERAPY HARDWARE GENERAL HEALTH HEALTH RETAIL CONSUMER ELECTRONICS

SOURCE: Plunge

Copyright Business Wire 2025.

PUB: 09/29/2025 09:00 AM/DISC: 09/29/2025 09:02 AM

http://www.businesswire.com/news/home/20250929734347/en