Flywl Introduces the First Universal SaaS Identifier Built for the Cloud Marketplace Ecosystem

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SAN FRANCISCO--(BUSINESS WIRE)--Sep 29, 2025--

Flywl, the cloud marketplace platform for enterprise software procurement, today announced the launch of FUID (Flywl Unique ID), a standardized, marketplace-agnostic identifier for software products to bring clarity and speed to cloud marketplace discovery, fixing broken data. It gives every listing a single, trusted identity — clean, consistent, and verified across platforms, systems, and teams.

In today’s marketplace ecosystem, software is noisy. Products show up under inconsistent names, incomplete metadata, missing version numbers, or dead-end SKUs. Listings are duplicated across platforms, and buyers waste hours trying to verify what’s real, current, and purchasable.

FUID changes that. By assigning every product a single, structured identity, FUID brings order to the chaos. It normalizes product and company naming, applies versioning intelligence, eliminates duplicates, and makes listings live, searchable, and trusted across Amazon Web Services, Microsoft Azure and Google Cloud Marketplace systems. One product. One ID. Recognized everywhere.

“FUID isn’t just a backend fix — it’s a complete reframe,” said Ankur Srivastava, CEO of Flywl. “For buyers, it means instant clarity; for sellers, it means fewer blockers; and for the ecosystem, it’s a new standard. Search once, find it everywhere.”

FUID developed a solution to a real-world data challenge encountered during Flywl’s internship program. A team of top university interns, guided by Flywl’s leadership, confronted the inconsistencies of data across enterprise systems. With their contributions, Flywl filed a patent for FUID, establishing it as proprietary infrastructure for identity governance. Together, they helped architect the first steps toward solving a $467B data problem.

The FUID engine is designed for smart discovery and fast validation across procurement, IT, and growth teams. Users can search by company name, product name, or FUID — even with typos. Here’s how it works:

• Search & Match: Smart suggestions and “Did you mean?” prompts help avoid errors, while built-in version logic flags whether records already exist or need to be created.
• Generate & Standardize: New entries are instantly structured and tagged, with moderation workflows in place to keep out spam and ensure clean, high-confidence data.
• Ask AI: A built-in AI assistant powered by retrieval-augmented generation (RAG) lets users ask product-specific questions and get immediate, contextual answers.
• Data Integrity: FUID search can also be embedded on public-facing websites, allowing teams to surface verified listings and reduce friction at the top of the funnel.

Teams can search for an existing FUID or request a new one when needed — ensuring every product has a consistent, verified identity across platforms and systems.

Request your FUID today.

About Flywl

Flywl is the cloud marketplace platform built for enterprise software buyers. The company unifies software licensing across AWS, Microsoft Azure, and Google Cloud Marketplace, reducing procurement cycles from months to days while helping buyers maximize existing cloud commitments. Founded in 2024 by former AWS Marketplace leadership, Flywl has raised $7 million in seed funding and is headquartered in San Francisco. Learn more at www.flywl.com.

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CONTACT: Press Contact

Christina Fankhanel

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: BUSINESS DATA MANAGEMENT PROFESSIONAL SERVICES TECHNOLOGY SOFTWARE

SOURCE: Flywl

Copyright Business Wire 2025.

PUB: 09/29/2025 09:00 AM/DISC: 09/29/2025 09:01 AM

http://www.businesswire.com/news/home/20250929904406/en