Continua Brings Amazon, Google, Instagram, and TikTok Shopping to Social AI

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NEW YORK--(BUSINESS WIRE)--Nov 25, 2025--

Continua, the company pioneering Social AI, today announced the addition of Amazon, Google Shopping, Instagram, and TikTok to its artificial intelligence for group chats. Just in time for the holiday season, Continua users can now collaborate on family wish lists, teacher gifts, white elephant ideas, and more, all inside of existing group conversations. Users can also ask Continua to search for the lowest price on specific items.

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Just in time for the holiday season, Continua users can now collaborate on family wish lists, teacher gifts, white elephant ideas, and more, all inside of existing group conversations. Users can also ask Continua to search for the lowest price on specific items.

“We know that holiday season can be overwhelming, and that so much of the planning to make it magical happens in group chats,” said Shane Hulse, Head of Product at Continua. “Rather than do multiple online searches and port those links into text chats, Continua enables its users to brainstorm ideas and take action on those purchases inside the group chat.”

56.1% of holiday shopping this year will be done on mobile devices, according to a recent study from Adobe. With the new shopping integration, Continua is eliminating the annoyance of copy and paste from browsers. Users can ask the AI agent for gift ideas, browse the results, and “add to cart” with ease.

“Our goal with Continua has always been to use artificial intelligence to deepen human-to-human connection,” said David Petrou, Founder and CEO of Continua. “With these new shopping tools, we are providing family and friends with the ability to surprise and delight each other during the holiday season, while reducing the stress it takes to pull off all those memorable moments.”

Continua is live on iMessage, RCS, SMS, and Discord. There is no app to download. Simply begin using Continua by adding its number to your group chat. Bring Continua into the group with (628) 946-6428.

About Continua
Continua is pioneering Social AI, creating the first artificial intelligence designed to enhance group conversations and collaboration. Founded by former Google Distinguished Software Engineer David Petrou, Continua is backed by GV with participation from Bessemer Venture Partners and leading angels in the AI and consumer technology space including Jeff Dean, Peter Mattis, Spencer Kimball, Zach Lloyd, Lauryn Motamedi, and more. Learn more at https://continua.ai

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SOURCE: Continua

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PUB: 11/25/2025 09:00 AM/DISC: 11/25/2025 09:00 AM

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