‘My Mama Joe, Hope & Help’ Film Highlighting Alzheimer’s Awareness and Family Caregiving Sets South Carolina Screenings for Nov. 6 and 7
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2:58 PM on Wednesday, October 22
The Associated Press
ST. LOUIS, MO, October 22, 2025 (EZ Newswire) -- In partnership with USC Brain Health and the Medical University of South Carolina–Orangeburg, "My Mama Joe, Hope & Help" will be shown in South Carolina as part of an educational outreach event called a Community Engagement Forum. The one-hour documentary film, which streams and broadcasts on the PBS platform, follows the journey of a family caring for their matriarch living with dementia. The film is part of The Mama Joe Project, an initiative focused on supporting caregivers, promoting healthy aging, and improving outcomes for elders living with dementia and their families.
Produced by educator and creative Herb Caldwell, the film raises awareness of the growing issue of family caregiving and dementia by combining personal storytelling with best-practice guidance from experts in the field representing Harvard University, the CDC, the Rosalynn Carter Institute for Caregivers, AARP, Washington University in St. Louis, the Alzheimer’s Association, and more.
The Community Engagement Forum will take place Thursday, Nov. 6, from 6 to 8 p.m. at the Nissan of Orangeburg Movie Theater at Claflin University, and Friday, Nov. 7, from noon to 2 p.m. at the Nickelodeon Theater in Columbia. The event features a post-film discussion with local experts including author and gerontologist Dr. Macie P. Smith and Dr. Julius Fridriksson, vice president for research at USC. It will be hosted by WIS-TV’s Emmy Award–winning journalist Judi Gatson.
“The film screening, along with the mini-fair and expert panel, provides a unique opportunity for the community to engage directly with a concentrated force of information and resources to support their journey,” said Herb Caldwell, producer of "My Mama Joe, Hope & Help."
The Mama Joe Project comes to South Carolina in November, which is recognized as both Alzheimer’s Awareness Month and National Family Caregivers Month. This is a free event appropriate for all ages and audiences, with each attendee receiving a resource guide and a complimentary popcorn-and-soft-drink combo. Registration is open now at www.mamajoeproject.com/southcarolina.
Media coverage and attendance are welcome. The following participants are available for interview:
- Judi Gatson: Event host, journalist, and caregiver
- Dr. Macie P. Smith: Author, gerontologist, and social worker
- Dr. Herb Caldwell: Film’s producer and coordinator of outreach
For information, contact Kristi Walls at [email protected] or (618) 615-7549.
The Mama Joe Project is an educational outreach initiative that integrates storytelling via film with evidence-based guidance to support caregivers, promote healthy aging, and support for elders living with dementia and their family. Core to the efforts are Community Engagement Forums, a free outreach event that includes screening the documentary film "My Mama Joe, Hope & Help," coupled with discussion and participation with local experts and organizations. The goal is to better connect individuals and families to information and resources for their health and care journey. To learn more, visit www.mamajoeproject.com.###
SOURCE: The Mama Joe Project
