Wichita National Life Implements Hexure’s FireLight to Power Annuity Sales and Market Expansion

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10:07 AM on Wednesday, April 30

The Associated Press

DALLAS--(BUSINESS WIRE)--Apr 30, 2025--

Hexure, a leading provider of sales and regulatory automation solutions for the life and annuity industry, announced Wichita National Life Insurance Company (WNLIC) has successfully launched its new Multi-Year Guaranteed Annuity (MYGA) products, Security 3 (6% guaranteed rate) and Security 5 (6.15% guaranteed rate), on the FireLight platform, streamlining annuity sales processes while ensuring quick access for advisors. This implementation empowers a simplified, digital-first experience that optimizes efficiency, accelerates growth, and makes it easy to do business with WNLIC.

Michael Sason, CEO, Wichita National Life commented, “WNLIC needed a scalable electronic e-application solution that would support our top of market products and channel growth strategies while maintaining efficiency and delivering an in-good-order sales experience for advisors. WNLIC chose FireLight because of its proven results in driving in-good-order sales. Additionally, FireLight’s extensive distribution network was a key factor in expanding WNLIC’s product reach, ensuring WNLIC’s annuities are easily accessible to a broad audience to align with our growth strategies.”

“We’re excited to support WNLIC as they bring annuities to market. FireLight provides WNLIC the digital capabilities and scalability to improve operational and sales efficiency, drive stronger margins and deliver advisors a fast, intuitive experience for submitting in-good-order business,” said Kevin Pohmer, President, Hexure. “We’re proud to be WNLIC’s order entry solution partner of choice and look forward to continuing to support their success as they expand their annuity business.”

To learn about WNLIC’s new Security MYGA products, visit wnlic.com or email at [email protected]. WNLIC plans to introduce additional annuity products on FireLight in 2025.

About Wichita National Life Insurance

Wichita National Life Insurance Company (WNLIC) is an Oklahoma domiciled, life insurance company headquartered in Lawton, Oklahoma since 1957. It is a fast-growing, customer-centric insurer specializing in annuities. Backed by proprietary technology and built to be agent-friendly, it operates within a multi-billion-dollar financial ecosystem that spans banks, investment firms, and other financial institutions. Its focus on innovation, speed, and service enables it to deliver value-driven insurance products that support long-term financial goals with confidence and clarity. For more information, visit wnlic.com or email at [email protected].

About Hexure

Founded in 1995, Hexure provides digital sales solutions to the insurance, financial services and wealth management industries across various lines of life insurance, annuities, retirement, and wealth management products. Carriers and distributors use its solutions to build customer-centric sales experiences, accelerate submissions, reduce paper processes, meet regulatory requirements, and improve in-good-order sales. For more information visit hexure.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250430637759/en/

CONTACT: Wichita National Life Contact:

Matt Davis

Chief Operating Officer

[email protected]

580-353-5776Hexure Contact:

Kristin Wills

Marketing

[email protected]

719-442-6400

KEYWORD: UNITED STATES NORTH AMERICA TEXAS OKLAHOMA

INDUSTRY KEYWORD: APPS/APPLICATIONS TECHNOLOGY INSURANCE FINANCE FINTECH BANKING PROFESSIONAL SERVICES SOFTWARE ASSET MANAGEMENT