Rinse Launches Next Day Hang Dry Service to Protect Customers’ Athleisure and Delicates

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SAN FRANCISCO--(BUSINESS WIRE)--Oct 8, 2025--

Rinse, the leading laundry and dry cleaning delivery service in North America, today announced the nationwide rollout of its Next Day Hang Dry Service. The upgrade makes Rinse one of the only providers offering next-day turnaround for delicates and athleisure across all of its markets.

For busy customers, the change is simple but impactful: Hang Dry garments – items like performance wear, silks, and delicates that typically require extra time – will now return ready to wear with the rest of a Wash & Fold order the very next day.

“With this launch, we’re meeting the realities of how people dress and live today,” said Ajay Prakash, Co-Founder and CEO of Rinse. “Athleisure and delicates are staples in modern wardrobes, and customers rewear these items daily. Now, they can trust Rinse to get those essentials back faster, without compromising care.”

Hang Dry protects clothing investments by extending garment life – especially for premium athleisure, one of the fastest-growing segments in apparel. Rinse’s ability to accelerate turnaround without cutting corners reflects both operational innovation and its ongoing focus on meeting customer needs.

“Next Day Hang Dry is about respecting our customers’ time as much as their clothing,” said Beatriz Umali, a Product Lead at Rinse, who spearheaded the launch under Co-Founder and CTO Sam Cheng. “We’ve built a system that delivers peace of mind at scale.”

Founded in 2013 to remove friction from clothing care, Rinse operates in over a dozen markets and serves more than 12 million households across San Francisco, New York, Los Angeles, Washington, D.C., Chicago, Boston, Dallas, Austin, New Jersey, Seattle, San Jose, Oakland, and now Toronto.

About Rinse:

Rinse is the leading technology-enabled laundry and dry cleaning service that delivers high-quality clothing care to customers’ doors. By integrating with the best local cleaning partners and maintaining a dedicated W2 employee workforce, Rinse ensures a consistent, reliable experience across every market it serves. Learn more at www.rinse.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20251008444184/en/

CONTACT: Rinse Press Contact:

Aubree Tolley

[email protected]

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: DELIVERY SERVICES FASHION ONLINE RETAIL RETAIL OTHER RETAIL SPECIALTY

SOURCE: Rinse

Copyright Business Wire 2025.

PUB: 10/08/2025 09:00 AM/DISC: 10/08/2025 08:59 AM

http://www.businesswire.com/news/home/20251008444184/en