Prismm CEO Martha Underwood Honored on MAX Transit “Women Who Move Birmingham” Tribute Bus

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BIRMINGHAM, Ala.--(BUSINESS WIRE)--Mar 12, 2026--

Prismm, a digital vault solution that helps families and financial institutions securely manage and transfer assets during times of loss or incapacity, announced that CEO Martha Underwood has been recognized as one of the featured leaders on the 2026 “Women Who Move Birmingham” tribute bus unveiled by the Birmingham-Jefferson County Transit Authority (BJCTA) MAX Transit in celebration of Women’s History Month. The fully wrapped bus honors seven women whose leadership and community impact are helping shape Birmingham’s future.

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MAX Transit "Women Who Move Birmingham" tribute bus.

The tribute bus debuted during a ribbon-cutting event at the Birmingham-Jefferson Convention Complex and will travel regular routes across Jefferson County throughout 2026, serving as a moving recognition of women advancing innovation, community development and economic opportunity across the region.

Underwood, co-founder and CEO of Prismm, was selected for her work developing digital infrastructure designed to help families and financial institutions securely manage and transfer assets during life’s most complex transitions.

“The city has a strong community of women leaders and entrepreneurs who are building companies, supporting each other and helping shape the future of the community,” said Underwood. “It is incredibly special to be recognized alongside my sister and such an inspiring group of women who are making an impact across Birmingham.”

Prismm co-founder and COO Shella Sylla was also honored for her work with SisterGolf, an organization dedicated to empowering women to leverage the game of golf for networking and business development.

"Public transit moves thousands of people across our community every day, but this initiative celebrates another kind of movement, the leadership and impact of women helping shape the future of Jefferson County,” said Amanda Hare, Marketing & Communications at MAX Transit. “MAX Transit is proud to recognize these extraordinary leaders and share their stories with our community.”

The “Women Who Move Birmingham” initiative highlights leaders across industries, including technology, mental health advocacy, youth empowerment and workforce development.

About Prismm

Prismm is a secure digital vault platform that helps individuals, families, and their trusted partners organize, store, and access life's most important documents and financial information in one place. Designed to support seamless access and the efficient transfer of funds during life transitions or moments of incapacity, Prismm ensures trusted assignees have the right information at the right time. By simplifying financial visibility and access, Prismm helps reduce friction, delays, and uncertainty when it matters most. For more information, visit getprismm.com.

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SOURCE: Prismm

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PUB: 03/12/2026 08:02 AM/DISC: 03/12/2026 08:03 AM

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