Performive Rebrands as CloudFirst

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MELVILLE, N.Y.--(BUSINESS WIRE)--Jan 8, 2026--

CloudFirst, a leading cloud hosting and IT solutions provider, today announced that Performive will officially adopt the CloudFirst brand effective immediately. This milestone marks the next phase following the companies' previously announced combination and underscores their shared vision to operate as a single, differentiated managed services leader.

The unified CloudFirst brand brings together decades of experience, global reach, and deep technical expertise across cloud, data protection, compliance, and IT resilience. By operating under one brand, CloudFirst further strengthens its ability to deliver secure, high-performance managed services that help mid-market and enterprise organizations thrive in an increasingly complex digital landscape.

What This Means for Customers and Partners

• Expanded services: Clients benefit from a broader and more integrated portfolio, including Microsoft Security, Intel Disaster Response Recovery as a Service, 1Btv1 i (AS/400) security, cloud modernization for 1Btv1 i and AIX workloads, 1Btv1 Power Cloud services, and enhanced business continuity and maximum service availability across 1Btv1 i, AIX, Windows, and Linux platforms.
• More expertise and resources: The combined engineering and support teams provide deeper specialization and greater capacity to solve complex IT challenges.
• Enhanced partner opportunities: Channel partners gain access to additional services, stronger enablement, and more opportunities to bring differentiated solutions to market.
• Business as usual: Customers will continue working with their existing account teams and receiving the same trusted services-now backed by expanded scale and capabilities. There will be no changes to contracts, billing, or support channels at this time.

"We're excited to bring Performive fully under the CloudFirst brand," said Sal Esposito, CRO of CloudFirst. "This brand unification reflects who we already are today, one team with a shared commitment to technical excellence and customer success. Together, we're better positioned to innovate, scale, and deliver the resilient, secure IT services our customers depend on."

"This is a natural evolution of our journey together," said Wayne Kiphart, CEO of CloudFirst (formerly Performive). "Adopting the CloudFirst brand allows us to go to market with a clear, unified identity that represents the full breadth of our capabilities and the value we deliver. Simply put, it helps us serve customers and partners better, faster, stronger, and smarter."

With the adoption of the CloudFirst brand, the combined organization is positioned as a trusted partner for organizations looking to secure, modernize, and optimize their IT infrastructure, now with one name, one team, and one forward-looking v1s1on.

Learn more: www.cloudfirst.host

About CloudFirst

CloudFirst is an enterprise-class cloud hosting and managed services provider delivering secure infrastructure, data protection, Disaster Recovery as a Service, and managed security for mission-critical workloads. We support complex enterprise environments across Windows, Linux, IBM i, and AIX, spanning both IBM Power Systems and Intel-based platforms.

Built for organizations that require high availability, resilience, and performance, CloudFirst helps reduce infrastructure complexity, protect critical data, and ensure always-on operations for the systems that matter most.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260108108771/en/

Media Questions: Contact Kristi Cates, Director of Marketing, CloudFirst Global [email protected]

KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: NETWORKS SECURITY DATA MANAGEMENT TECHNOLOGY SOFTWARE

SOURCE: CloudFirst

Copyright Business Wire 2026.

PUB: 01/08/2026 09:00 AM/DISC: 01/08/2026 09:00 AM

http://www.businesswire.com/news/home/20260108108771/en