O’Neill Vintners & Distillers Launches FitVine Free, First to Market With Functional, Non-Alcoholic Wine

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LARKSPUR, Calif. --(BUSINESS WIRE)--Jan 6, 2026--

O’Neill Vintners & Distillers ’ FitVine Wine, a leader in better-for-you wines, today announced the launch of FitVine Free. O’Neill, a Certified B Corp company, is the first to market with a functional verjus-based, non-alcoholic wine crafted from the ground up with purpose, flavor, and wellness in mind.

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Non-alcoholic FitVine Free wine with functional benefits, including adaptogens like ginseng and passionflower and electrolytes like potassium and magnesium, launches January 2026.

Non-alcoholic wine shouldn’t feel like a compromise. FitVine Free was created for consumers who want to stay present, feel good, and still enjoy the ritual and flavor of wine, without the alcohol, added sugar, or excess calories.

While many non-alcoholic wines begin as fully fermented wine and then remove the alcohol, often stripping away character in the process, FitVine Free Winemaker Steven DeCosta takes a different approach. The wine is crafted from high-quality California verjus, an early-harvest grape juice prized for its natural vibrancy and freshness. Real fruit juice is layered in to deliver functional benefits, including electrolytes like potassium and magnesium to support hydration, finished with a bright, craveable flavor.

In its flagship Power Red, FitVine Free goes one step further with a subtle infusion of adaptogens, including ginseng, passionflower, and other botanicals traditionally associated with balance and resilience, thoughtfully crafted to complement an active, mindful lifestyle.

The result is a wine alternative that is crisp, balanced, and occasion-worthy. Each FitVine Free selection contains less than 0.5% ABV, no sugar added, and 35 calories or less per serving, making it an easy choice for weekday dinners, celebrations, and everything in between.

The FitVine Free lineup includes three distinct styles:

• Power Red (Petite Sirah): Blackberry, plum, blueberry, and oak
• Sparkling White (Chardonnay): Ripe apple, peach, oak, and white tea
• Sparkling Rosé (Pinot Noir): Raspberry, strawberry, and citrus blossom

“ FitVine Free is proof that ‘better-for-you’ can still taste great,” said Founder and CEO, Jeff O’Neill. “We saw an opportunity to lead the category forward-not just with non-alcoholic wine, but with a functional option that delivers on flavor, quality, and nearly half the price of most other wines in this category.”

Product Highlights:

• Crafted from the ground up with vibrant California verjus, not dealcoholized wine
• Made with real fruit, electrolytes, and functional ingredients
• No sugar added; 35 calories or less per serving
• Three styles designed for every occasion

FitVine Free represents the next evolution of wine, one where flavor, function, and lifestyle align in a single glass. For more information or to shop FitVine Free, visit fitvinewine.com

About O’Neill Vintners & Distillers

O'Neill Vintners & Distillers, a Certified B Corporation, is a family-owned, vertically integrated wine and spirits company dedicated to crafting exceptional wines and spirits while setting a new standard for sustainability in the industry. Founded in 2004 by visionary Jeff O’Neill, the company has emerged as a true leader in environmental stewardship—proving that scale and sustainability can go hand in hand. O'Neill has earned some of the highest honors in the field, including B Corp Certification, Regenerative Organic Certified® status, and the prestigious Green Medal Leader Award from the California Wine Institute. These accolades reflect not only a deep commitment to regenerative farming and climate-smart practices, but also a bold vision for the future of wine and spirits. With winery estates in Sonoma and Paso Robles and a winery facility in Parlier, O’Neill’s diverse portfolio includes Ram’s Gate Winery, Robert Hall Winery, Line 39, Wines of Substance, FitVine Wine, Harken Chardonnay, Rabble Wine Company, Charles Woodson’s Intercept, No. 209 Gin, and BrandyLab. To learn more, visit www.ONeillWine.com.

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CONTACT: Media Contact: Katie Calhoun

Calhoun & Company Communications

415.346.2929 |[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: RETAIL ONLINE RETAIL FOOD/BEVERAGE WINE & SPIRITS

SOURCE: O’Neill Vintners & Distillers

Copyright Business Wire 2026.

PUB: 01/06/2026 07:07 AM/DISC: 01/06/2026 07:07 AM

http://www.businesswire.com/news/home/20260106551393/en