Luxury Beauty Brand Blushington Confirms Iconic Houston Address as Part of Strategic Texas Expansion

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5:40 PM on Monday, January 12

The Associated Press

HOUSTON--(BUSINESS WIRE)--Jan 12, 2026--

Blushington, the luxury beauty service destination redefining professional beauty for everyday life, has confirmed the address of its first Houston lounge ahead of its Spring 2026 opening. Located at 3601 Westheimer Road in the Uptown/River Oaks area, the lounge marks a major milestone in the brand’s continued national franchise expansion and its entry into the Texas market.

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Blushington franchise owner Courtney Freels in front of the brand’s new storefront at 3601 Westheimer Road in Houston, Texas. Ahead of its Spring 2026 opening, Blushington—the luxury beauty service destination redefining professional beauty for everyday life—has confirmed the address of its first Houston lounge. Located in the Uptown/River Oaks area, the new space marks a major milestone in the brand’s continued national franchise expansion and its official entry into the Texas market.

The Uptown/River Oaks lounge will be owned and operated by Courtney Freels, a Houston native and longtime Blushington client, and will serve as the anchor location for the brand’s expansion across the state. Houston represents a key growth market for Blushington due to its highly social culture, philanthropic community, and demand for elevated, time-efficient beauty services.

" Our location is iconic. With blowouts and skincare joining the makeup services that built the brand, this store marks a new chapter for Blushington,” said owner Courtney Freels. “This location, with its strong and complimentary tenant mix, including River Oaks Donuts, will set the standard."

The Houston lounge is one of two Houston-area locations planned, reinforcing Blushington’s intention to establish a meaningful, long-term presence in Texas as part of its broader franchise growth strategy.

Blushington offers professional blowouts, makeup applications, and skincare services designed for everyday moments as well as special occasions, with a focus on inclusivity across skin tones, hair textures, and ages. The brand is led by an all-female executive team and is headquartered in New York, where its flagship location has built a loyal following.

The Houston expansion follows Blushington’s announcement in December 2024 of the sale of its second and third franchise locations, marking the next phase of the brand’s national growth. Blushington’s franchise model is designed for entrepreneurs seeking a service-driven, community-oriented business backed by a differentiated brand and loyal customer base.

Freels, a Texas A&M University graduate with a background in finance and international business, brings both operational expertise and a deep personal connection to the brand as she leads Blushington’s entry into the Houston market.

Additional details regarding the second Houston-area lounge, services, and opening-day programming will be announced closer to launch.

Blushington’s franchise model offers multiple recurring revenue streams through in-store and on-demand services, designed for longevity. The brand is actively seeking franchisees who are motivated, detail-oriented, and passionate about the beauty industry. Target markets include Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada, and California. Blushington also offers discounts for veterans and multi-unit owners. The initial investment to open a lounge ranges from $585,500 to $805,100.

Courtney Freels is available for interviews, and visual assets are available upon request.

Media kit available upon request.

For more information about the Blushington franchise opportunity, visit www.blushington.com/pages/franchise.

Career inquiries may be directed to [email protected].

For more information, visit www.blushington.com or follow @blushington.

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CONTACT: Media Contact

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KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: COSMETICS RETAIL LUXURY CONSUMER WOMEN BRIDAL

SOURCE: Blushington