INNOVÉ Beauty & Wellness Marks Fourth Annual National Spray Tanning Day with Strategic Date Change to March 6

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MACEDONIA, Ohio--(BUSINESS WIRE)--Mar 3, 2026--

INNOVÉ Beauty & Wellness, a pioneer in precision spray technology and the engineering force behind spray tanning and skincare brands Norvell®, Mystic®, VersaSpa®, and WELLFIT®, is excited to celebrate National Spray Tanning Day on Friday, March 6, 2026. In a significant industry evolution, the new date aligns strategically with International Women's Day on March 8 and celebrates the diverse, dynamic community that powers the spray tanning profession.

Previously observed on the third Thursday of March, this newly fixed date allows the industry to honor women globally and recognize the many who own, create, elevate, and innovate the spray tanning profession every day.

This year's celebration shines a spotlight on the women who form the backbone of the spray tanning industry, including those who receive services, provide them, and build thriving businesses around the artistry of custom spray tanning applications. Many of these businesses began as passion projects that were built after work, on weekends, or as bold transitions into entrepreneurship. Today, they have become established brands known for confidence-building, inclusive beauty experiences, and exceptional client care.

"We're thrilled to celebrate National Spray Tanning Day with a renewed focus on the women who have transformed spray tanning into a movement rooted in confidence, wellness, and diversity," said Randy Zeno, CEO of INNOVÉ Beauty & Wellness. "The new March 6 date gives these professionals a global moment to expand visibility and participate in the broader global conversation about women's empowerment."

Mobile spray tan artists, in particular, have redefined accessibility. Norvell has trained and certified more than 30,000 spray tan artists through Norvell University, empowering women with the skills and confidence to build their own businesses. With expert training and handheld equipment, they bring personalized wellness directly into clients' homes. Their skill in allure, color, contouring, and skin preparation has opened the world of spray tanning to more skin tones, more body types, and more lifestyles than ever before.

The new National Spray Tanning Day timing provides INNOVÉ Beauty & Wellness an opportunity to help salons and mobile artists drive support during several high-traffic seasonal moments, including spring break tanning, pre-summer skin preparation, prom season, bridal tanning season, and other key occasions.

To further mark the occasion, across the country, over 1,500 tanning salons featuring INNOVÉ Beauty & Wellness’ state-of-the-art automated spray booths and a variety of tanning and skin wellness services are coming together for this nationwide celebration. Throughout the week and month—timing varies by participating location—consumers can take advantage of exclusive promotions leading up to a special one-day offer on March 6. On this day, and in some cases beyond this date, some participating locations will provide $5 spray tans and other deals all day long, making it easier than ever to achieve a flawless glow.

To find a participating salon, visit the INNOVÉ Beauty & Wellness website.

About INNOVÉ Beauty & Wellness

INNOVÉ Beauty & Wellness is the premier leader in full-body skincare and spray tan solutions and the power behind the best-known brands—Mystic®, Norvell®, VersaSpa®, and WELLFIT®. These brands collectively account for over 18 million spray treatments annually, provided by more than 7,000 salons, fitness clubs, spas, and professionals worldwide. Founded in 2000, INNOVÉ Beauty & Wellness is a portfolio company of Castle Harlan and Branford Castle, with its headquarters in Macedonia, Ohio.

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CONTACT: Edwige Buteau

[email protected]

KEYWORD: OHIO UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: WOMEN OTHER RETAIL CONSUMER COSMETICS RETAIL

SOURCE: INNOVÉ Beauty & Wellness

Copyright Business Wire 2026.

PUB: 03/03/2026 09:39 AM/DISC: 03/03/2026 09:39 AM

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