HomeServices of America Unveils New Visual Identity and Website Signifying Company’s Next Era of Leadership and Clarity

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MINNEAPOLIS--(BUSINESS WIRE)--Mar 2, 2026--

As today’s real estate landscape becomes increasingly complex, clarity, connection and confidence have never been more essential for consumers and agents alike.

To reflect this reality and better express who it is today, HomeServices of America, one of the nation’s leading residential real estate services networks, has unveiled a new visual identity, along with a new website, that marks the company’s next era as a more visible, unified parent organization with a clear point of view.

Under the leadership team of President and CEO Chris Kelly, HomeServices of America has evolved from a quiet holding company into a bold parent company focused on providing strategic direction, cohesion and resources across its family of brokerage, mortgage, insurance and title services.

The refreshed brand and website reflect this shift, presenting a more modern expression of the company’s relevance, leadership and long-term commitment to the real estate industry.

Designed to be enduring and forward-looking, the new visual system brings greater consistency and connectedness across HomeServices of America’s services, reinforcing the company’s position as the industry’s most complete and proven real estate services network. The updated identity reflects the continuity, trust and integration that underpin the homeownership experience, particularly at a moment when consumers are seeking reassurance and simplicity during one of life’s most important decisions.

The new website is the manifestation of the company’s new look, designed to offer a user-friendly experience and navigation functionality to those seeking one or more of HomeServices’ integrated real estate service offerings – brokerage, mortgage, insurance and title services. “Our new identity and website are not about changing who we are, it’s about expressing it more clearly,” said Chris Kelly, President and CEO of HomeServices of America. “For decades, we have invested in building the most complete real estate services platform in the country. This brand and website refresh reflects our strength, stability and the confidence we bring to consumers and agents through an integrated, human-centered approach.”

As the industry continues to trend toward fragmented, digital-first models, HomeServices of America’s refreshed brand and website reinforce its belief in a more connected approach, one that blends technology with trusted local expertise, continuity and hand-to-hand service throughout the homeownership journey.

“There is no other organization that offers the consumer experience HomeServices companies provide their customers,” concludes Kelly.

ABOUT HOMESERVICES of AMERICA

HomeServices of America is, through its operating companies, the country's preeminent provider of homeownership services, including brokerage, mortgage, franchising, title, insurance and relocation services. HomeServices of America is the owner of the Berkshire Hathaway HomeServices franchise network. HomeServices is owned by Berkshire Hathaway Energy, a consolidated subsidiary of Berkshire Hathaway Inc. HomeServices’ operating companies offers integrated real estate services, including brokerage services, mortgage originations, title and settlement services, property and casualty insurance, home warranties and other homeownership services. Information about HomeServices is available at www.homeservices.com.

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CONTACT: Kreps PR & Marketing

Israel Kreps, 786.374.3434

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KEYWORD: MINNESOTA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: BANKING INTERNET PROFESSIONAL SERVICES OTHER CONSTRUCTION & PROPERTY TECHNOLOGY RESIDENTIAL BUILDING & REAL ESTATE COMMERCIAL BUILDING & REAL ESTATE CONSTRUCTION & PROPERTY OTHER PROFESSIONAL SERVICES INSURANCE REIT FINANCE

SOURCE: HomeServices of America

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PUB: 03/02/2026 08:00 AM/DISC: 03/02/2026 08:00 AM

http://www.businesswire.com/news/home/20260302451861/en