Highspot Launches New Agentic AI to Help Sales Teams Execute with Precision and Win More Deals

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SEATTLE--(BUSINESS WIRE)--Jan 12, 2026--

Highspot, the only agentic platform for go-to-market (GTM) performance, today announced its Winter Product Launch 2026, introducing new agentic AI capabilities designed to help revenue teams improve deal execution, increase deal velocity, and win more consistently.

What’s New in the Winter Launch ‘26

Highspot’s Winter Launch introduces Deal Intelligence, powered by Deal Agent, which analyzes CRM data, buyer engagement, and meeting insights to deliver a real-time, unified view of every active deal. Using this context, Deal Agent recommends data-backed next steps so sellers know exactly how to advance each opportunity.

Turn Connected Deal Insights into Action

GTM teams often struggle with fragmented signals and limited visibility into why deals stall or progress. Highspot Deal Intelligence consolidates buyer activity, CRM updates, and meeting insights into a single, actionable view of deal health and execution.

Deal Agent transforms those insights into guidance by recommending next-best actions, including identifying risk, launching deal-specific AI Role Play, or creating a Digital Sales Room (DSR) to re-engage buyers and move deals forward. Built on Highspot Nexus™, the platform’s unified AI and analytics engine, Deal Agent connects directly to an organization’s CRM to ensure recommendations align with its sales motion.

Better Collaboration Across the Buying Journey

The Winter Launch also enhances Highspot DSRs, secure, branded spaces where sellers and buyers collaborate throughout the deal. New mutual action plans embedded in DSRs help both sides align on roles, milestones, and timelines.

For sellers, this reduces confusion and shortens sales cycles. For buyers, it provides clarity and confidence from first meeting through close.

Sales Performance Built on Preparation

Highspot’s Winter Launch extends the platform’s AI-powered coaching capabilities so sellers are prepared to execute when it matters most. AI Role Play is now available directly within Deal Agent, allowing sellers to practice real scenarios with live deal context, anytime, on web or mobile.

Additional enhancements include:

• Highspot Skills, a GTM-tested framework for defining and measuring critical seller capabilities
• AI-powered skill assessments to scale coaching and training programs
• Automated AI Feedback for Training, which evaluates submissions automatically to reduce review bottlenecks and accelerate seller readiness

Why This Matters Now

As deals grow more complex and buying groups harder to align, revenue teams need more than insight — they need guidance that turns insight into execution. Highspot’s Winter Launch addresses this challenge by embedding AI-driven recommendations directly into the flow of work, helping teams execute consistently without adding tools or headcount.

From Highspot’s CEO

“Your go to market strategy lives or dies with the deal,” said Robert Wahbe, CEO, Highspot. “Our Winter Launch turns insight into action inside live deals, giving sellers the agentic platform they need to win more consistently and make your strategy successful.”

Why the Market is Shifting

According to the Gartner® Magic Quadrant™ for Revenue Enablement Platforms, 2025, “The market is shifting from episodic, generic tools to connected, insight-driven solutions. AI has moved from hype to business-critical, with buyers demanding proven ROI from AI investments.” Highspot’s Winter Launch directly addresses these demands by unifying sales data and translating insights into action.

Join the Winter Launch Customer Webinar

Highspot will showcase these updates in a live customer webinar on February 4, 2026. Product experts will demonstrate how Deal Intelligence, Deal Agent, DSRs, mutual action plans, and more help revenue teams drive stronger buyer engagement and higher win rates. Register here.

About Highspot

Highspot is the only agentic GTM Performance Platform, powered by Nexus™, our unified AI and analytics engine. Highspot connects strategy, execution, and outcomes by transforming every signal — spoken, shared, or shown — into real-time actions tailored to each role. With Highspot, your sellers execute better in every deal, your marketers double down on what performs, and your enablement teams scale what works. Because when your people perform at their best, your business does too.

Source: Gartner Report, Magic Quadrant for Revenue Enablement Platforms, By Doug Bushée, Melissa Hilbert, etc., November 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

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CONTACT: Media Contact

Lucas Welch

VP, Global Corporate Marketing

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA WASHINGTON

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SOURCE: Highspot

Copyright Business Wire 2026.

PUB: 01/12/2026 09:00 AM/DISC: 01/12/2026 09:03 AM

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