Dutch Bros Inc. Appoints Jennifer Somers as Chief Shops Officer

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TEMPE, Ariz.--(BUSINESS WIRE)--Jan 5, 2026--

Dutch Bros Inc. (NYSE: BROS; “Dutch Bros” or the “Company”), one of the fastest-growing brands in the U.S. quick-service beverage industry, today announced the appointment of Jennifer Somers as Chief Shops Officer. Reporting to Christine Barone, Chief Executive Officer and President of Dutch Bros, Somers will lead Dutch Bros’ field organization and shop operations, overseeing operational excellence, growth, and consistent brand execution across company-owned and franchise shop locations.

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Jennifer Somers, Chief Shops Officer of Dutch Bros

“Jennifer is a people-first leader who brings an incredible blend of strategic vision and hands-on leadership that will help propel Dutch Bros through our next phase of growth,” said Christine Barone, CEO and President of Dutch Bros. “Her track record of scaling high-growth, purpose-driven field organizations while staying grounded in culture and customer connection makes her an ideal fit for this role.”

Somers brings more than 20 years of operational leadership experience, including the last 10 years in the restaurant industry. Most recently, she served as Chief Operations Officer at CAVA, where she led operations through rapid growth and helped elevate the guest experience. Prior to CAVA, Somers spent six years at Taco Bell in roles of increasing responsibility, most recently as Senior Vice President of US Restaurant Operations.

“I’m thrilled to join Dutch Bros at such an exciting time for the company,” said Somers. “I’ve long admired the culture behind the brand and how Broistas bring it to life for customers every day. As Dutch Bros continues to grow, I’m looking forward to partnering with field leaders to support our teams and deliver a consistent, exceptional experience at every shop, every time.”

About Dutch Bros Inc.

Dutch Bros Inc. (NYSE: BROS) is a high-growth operator and franchisor of drive-thru shops that focus on serving high QUALITY, hand-crafted beverages with unparalleled SPEED and superior SERVICE.

Founded in 1992 by brothers Dane and Travis Boersma, Dutch Bros began with a double-head espresso machine and a pushcart in Grants Pass, Oregon. While espresso-based beverages are still at the core of what we do, Dutch Bros now offers a wide variety of unique, customizable cold and hot beverages that delight a broad array of customers. We believe Dutch Bros is more than just the products we serve—we are dedicated to making a massive difference in the lives of our employees, customers and communities. This combination of hand-crafted and high-quality beverages, our unique drive-thru experience and our community-driven, people-first culture has allowed us to successfully open new shops and continue to share the “Dutch Luv” at 1,081 locations across 24 states as of September 30, 2025.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook, X, and TikTok, and download the Dutch Bros app to earn points and score rewards!

Dutch Bros, our Windmill logo, Dutch Bros Rebel, and our other registered and common law trade names, trademarks and service marks are the property of Dutch Bros Inc. All other trademarks, trade names and service marks appearing in this press release are the property of their respective owners. Solely for convenience, the trademarks and trade names in this press release may be referred to without the ® and ™ symbols, but such references should not be construed as any indicator that their respective owners will not assert their rights thereto.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260105673040/en/

CONTACT: Media Relations Contact:

Erin Gray

(480) 382-7228

[email protected] Relations Contact:

Neil Patel

(480) 447-2282

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA ARIZONA

INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR FOOD/BEVERAGE

SOURCE: Dutch Bros Inc.

Copyright Business Wire 2026.

PUB: 01/05/2026 04:05 PM/DISC: 01/05/2026 04:06 PM

http://www.businesswire.com/news/home/20260105673040/en