Discover Yourself Named to Inc. 5000 for Second Time

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EXCELSIOR, Minn.--(BUSINESS WIRE)--Aug 15, 2025--

Discover Yourself, the world’s largest distributor of the Insights Discovery® personality assessment, has once again been named to the Inc. 5000 list of America’s Fastest-Growing Private Companies. This second-time honor places the Minnesota-based training firm alongside some of the country’s most innovative and dynamic businesses.

The Inc. 5000 list is widely regarded as the hallmark of entrepreneurial success, celebrating innovation, customer impact and sustained revenue growth. Earning a spot on the list twice reflects Discover Yourself’s strong performance, and its enduring ability to adapt and deliver value in a rapidly changing workplace environment.

Easily the most colorful company on the Inc. 5000 list

Founded by internationally recognized speaker, author and trainer Scott Schwefel, Discover Yourself transforms communication and teamwork by teaching the universal language of color.

Through the Insights Discovery framework, individuals identify their unique blend of Fiery Red, Sunshine Yellow, Earth Green and Cool Blue energies, unlocking self-awareness and awareness of others. This approach enables participants to reduce misunderstandings, build stronger connections and collaborate more effectively.

“Most people who train with us have done other personality assessments but rarely use them. With ours, they start applying it immediately because every conversation, every email and every interaction gets better,” says Schwefel.

Discover Yourself’s programs — ranging from leadership development and sales training to executive coaching and team-building workshops — are trusted by global brands such as Caterpillar, 3M, Whirlpool, Zendesk and Workday.

The company is actively expanding its reach with new online learning platforms, scalable virtual workshops and digital resources to make its programs accessible to teams anywhere in the world. Its reach spans all 50 states and more than 30 countries, powered in part by newly launched digital clones that can deliver on-demand training in 170 languages.

Schwefel, one of only 60 global faculty certified to train other trainers, has personally taken 4,000 CEOs through Insights Discovery training, and has spoken to more than 2000 groups. His TED Talk has nearly four million views. He is also a popular keynote speaker worldwide.

“Being named to the Inc. 5000 is more than an award. It’s proof our methods work, and that organizations everywhere are hungry for meaningful change,” comments Schwefel. Discover Yourself has grown from a two-person operation to 17 employees, who support a global network of more than 300 Insights Discovery certified facilitators. Clients reporting measurable boosts in collaboration, productivity and leadership capability.

Visit Discover Yourself to take a one-minute quiz to discover where you fall in the color model. If you’d never experienced Insights Discovery and would like to learn more, contact [email protected].

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KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA

INDUSTRY KEYWORD: TRAINING EDUCATION

SOURCE: Discover Yourself

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PUB: 08/15/2025 10:07 PM/DISC: 08/15/2025 10:06 PM

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