CheckedUp Appoints Lyndi Hirsch as Chief Marketing Officer to Drive Patient-Centered Engagement and Brand Strategy

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NEW YORK--(BUSINESS WIRE)--Jan 13, 2026--

CheckedUp, a leading digital Point of Care company transforming patient and provider engagement, today announced the appointment of Lyndi Hirsch as Chief Marketing Officer, effective immediately. The appointment supports the company’s continued growth and focus on patient-centered innovation.

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Lyndi Hirsch Chief Marketing Officer

Ms. Hirsch will lead CheckedUp’s marketing strategy, brand positioning, and patient engagement initiatives. She will focus on strengthening connections between patients, providers, and healthcare brands while building high-performing teams and scalable programs.

“Lyndi brings an exceptional track record in healthcare and biopharma marketing,” said Dr. Richard Awdeh, CEO and Co-Founder of CheckedUp. “Her experience driving commercialization, brand strategy, and patient engagement across multiple therapeutic areas will be instrumental as we continue to expand our platform and impact.”

Ms. Hirsch has more than 25 years of experience in commercialization and patient-centered marketing, with senior leadership roles at GoodRx, Medisafe, Dermira, Everyday Health and Human Genome Sciences. She has led multiple first-in-class launches and has been recognized by PM360 Elite 100, DTC Top 25 Marketers, and PharmaVoice 100. She also serves on the boards of national patient advocacy organizations, reflecting her long-standing commitment to advancing patient education and access.

“I’m excited to join CheckedUp at a time when improving patient understanding and outcomes is more important than ever. By delivering meaningful, data-driven engagement at the point of care, we have a real opportunity to help patients make more informed decisions and improve the care experience.”

Under the leadership of Dr. Richard Awdeh and Mark Awdeh, President and Co-Founder, CheckedUp has achieved 40% year-over-year growth, expanded its national footprint, and strengthened its position as a specialty-focused, data-driven Point of Care platform.

About CheckedUp

CheckedUp is a physician-founded digital Point of Care company delivering specialty-specific education and engagement tools that support patients, caregivers, and providers at critical moments in the care journey. As one of the nation’s largest 100% digital, specialty-focused Point of Care networks, CheckedUp reaches patients through condition-specific content delivered across waiting room TVs and interactive exam room wallboards in specialty practices and hospital systems nationwide.

In 2022, CheckedUp acquired Health Media Network and its affiliated properties. The company is backed by Rockbridge Growth Equity.

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CONTACT: David Bernstein

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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: MARKETING ADVERTISING COMMUNICATIONS MEDIA DIGITAL MARKETING

SOURCE: CheckedUp

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PUB: 01/13/2026 09:00 AM/DISC: 01/13/2026 09:00 AM

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