Built on ServiceNow Solution: Gotransverse Announces New Billing Integration for ServiceNow® Sales and Order Management to Unify Quote-to-Cash Operations

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AUSTIN, Texas--(BUSINESS WIRE)--May 7, 2025--

Gotransverse announced an integration with the ServiceNow Sales and Order Management (SOM) application. This integration enables ServiceNow customers to automate complex billing, invoicing, taxation, and collections, directly from within their CRM workflows. The result is a complete quote-to-cash solution that reduces handoffs, shortens billing cycles, and improves financial accuracy across the enterprise.

ServiceNow is redefining enterprise CRM to service, sell, and deliver on a unified platform. While traditional CRM architectures often rely on multiple systems and disconnected point solutions to manage the full customer lifecycle, ServiceNow brings AI, data, and workflows together to streamline front-office operations and reduce friction between sales and service teams, and through integrations like Gotransverse extend AI, automation, and near real-time data into advanced billing and revenue management, delivering a complete quote-to-cash solution within a single ecosystem.

Gotransverse has developed a “Built on ServiceNow Solution” that enables ServiceNow customers to manage complex pricing models, automate invoicing and tax calculations, streamline collections, and deliver revenue-ready data to downstream systems—all within the same workflow as sales and order operations. Embedding the Gotransverse solution within the ServiceNow AI Platform eliminates manual handoffs and minimizes revenue leakage from disconnected systems, providing teams with end-to-end visibility across the entire revenue lifecycle.

“As enterprises modernize their revenue operations, they need billing solutions that align with evolving sales and order management processes,” said Sean Daniel, CFO and President of Gotransverse. “Our integration with the ServiceNow SOM application extends the ServiceNow AI Platform with intelligent billing capabilities that support complex pricing, automation, and scale. Together, we’re helping customers simplify the quote-to-cash process and drive greater efficiency across their front- and middle-office operations.”

“ServiceNow is empowering organizations to break down silos between sales, order, and revenue operations,” said Anandan Jayaraman, Vice President, Product, CRM and Industry Workflows at ServiceNow. “Our integration with Gotransverse enables a powerful extension of the ServiceNow AI Platform, giving customers the ability to automate complex billing within the same system they use to manage customer relationships and sales execution. It’s a critical step toward delivering a modern CRM alternative that supports the full lifecycle from lead to revenue.”

About Gotransverse

Gotransverse delivers a fast, flexible billing and revenue management solution. Our intelligent cloud-based software was built by industry experts to handle the most complex pricing models. Since 2008, we’ve partnered with companies to streamline operations and unlock revenue potential, ensuring they can scale with confidence. From our headquarters in Austin, Texas, Gotransverse leads the way in enterprise monetization. To learn more, visit gotransverse.com.

ServiceNow, the ServiceNow logo, Now, Now Platform, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

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CONTACT: Patricia Terrazas

Gotransverse

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: SOFTWARE NETWORKS INTERNET PAYMENTS FINANCE ARTIFICIAL INTELLIGENCE PROFESSIONAL SERVICES TECHNOLOGY

SOURCE: Gotransverse

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PUB: 05/07/2025 11:00 AM/DISC: 05/07/2025 11:02 AM

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