Alterra Mountain Company Names New President & COO of Crystal Mountain in Washington

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DENVER--(BUSINESS WIRE)--Mar 27, 2026--

Alterra Mountain Company announces that Linnea Hansen has been named the new President & COO of Washington’s Crystal Mountain, effective immediately, and will report to Regional Chief Operating Officer & Executive Vice President Mountain Division – Western, Ron Cohen. Linnea will be responsible for overseeing all operations and enhancing both the employee and guest experience, continuing to build and strengthen community relationships, and driving profitability of the destination.

“Linnea is a strong leader who deeply understands Crystal Mountain and has demonstrated her dedication to Crystal’s community and its people. I am confident Linnea is the right person to guide Crystal towards realizing its full potential,” said Ron Cohen, Regional Chief Operating Officer & Executive Vice President Mountain Division – Western, Alterra Mountain Company. “Her experience, authenticity, community presence, and collaborative approach make her the right choice to lead this special destination.”

With more than two decades of leadership experience across hospitality, consumer brands, global marketing, and operations, Linnea brings a well-rounded perspective and a proven ability to guide organizations through growth and change, all while maintaining a strong focus on the guest and employee experience. At Crystal Mountain, as Vice President, Marketing & Sales, she has been a key member of the Senior Leadership team and has increased focus on building community engagement and relationships, prioritized the consumer and guest experience, strengthened employee engagement, and guided cross functional projects across the destination's many operations and functions.

“I am honored to serve Crystal Mountain in this new capacity and work alongside the amazingly talented and dedicated Crystal Mountain team,” said Linnea Hansen, President & COO, Crystal Mountain. “This resort and its surrounding community are incredibly special, and I am committed to leading with integrity, strengthening our operational excellence, and ensuring that Crystal continues to inspire guests and employees for generations to come.”

About Alterra Mountain Company

Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 60 iconic mountain destinations around the world. Headquartered in Denver, Colorado, and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most aspirational brands, including: Steamboat, Winter Park and Arapahoe Basin in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain Resort in Utah; CMH Heli-Skiing & Summer Adventures and Mike Wiegele Helicopter Skiing in British Columbia. Also included in the portfolio are Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada, Aspenware, the ski industry leader in technology services and e-commerce, and Ski Butlers, the global leader in ski and snowboard rental delivery. For more information, please visit www.alterramtn.co.

About Crystal Mountain

Founded by local skiers in 1962 outside of Enumclaw, Washington, Crystal Mountain is Washington State’s largest ski resort with 2,600 acres of terrain to explore. Located on the northeast corner of Mt. Rainier National Park, Crystal offers a wide variety of groomed and off-piste runs, with expansive views of the Cascade Range. It is out of this world yet easy to reach from the Seattle-Tacoma International Airport. Home to Washington’s highest elevation scenic gondola and highest-elevation restaurant, The Summit House, Crystal Mountain offers year-round outdoor activities that appeal to lifelong adventurers, weekend warriors and beginner mountaineers alike. For more information please visit: www.crystalmountainresort.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20260327884506/en/

CONTACT: Amelie Bruzat

The Ashima Group

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA CANADA WASHINGTON COLORADO

INDUSTRY KEYWORD: SPORTS VACATION DESTINATIONS TRAVEL SKIING/SNOWBOARDING

SOURCE: Alterra Mountain Company

Copyright Business Wire 2026.

PUB: 03/27/2026 11:30 AM/DISC: 03/27/2026 11:30 AM

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