Adams Outdoor Expands Midwest Footprint With Bullfrog Outdoor Asset Acquisition

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LANSING, Mich.--(BUSINESS WIRE)--Mar 31, 2026--

Adams Outdoor Advertising today announced the acquisition of 118 static bulletins and 3 digital billboard faces from Bullfrog Outdoor, marking a meaningful expansion into northern Indiana and adding scale to its western Michigan operations.

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Adams Outdoor Advertising expands its Midwest footprint with new billboard coverage across northern Indiana, including key markets like Fort Wayne, South Bend, and Elkhart. This enhanced network connects seamlessly with Adams’ dominant presence in Michigan, creating a powerful regional corridor for advertisers. Positioned along major commuter routes and interstate highways, these billboards deliver high visibility to audiences traveling between Michigan, Indiana, Ohio, and Illinois—offering brands increased reach, frequency, and impact across one of the Midwest’s most connected regions.

The transaction brings a strong collection of billboard assets across the region, including Fort Wayne, South Bend, Elkhart, Goshen, Warsaw, and Michigan City, positioning Adams to better serve advertisers across a broader Midwest footprint.

“This acquisition builds on an already strong foundation for Adams in the region,” said Kevin Jones, CEO of Adams Outdoor Advertising. “We’ve established a leading presence across Western Michigan, and expanding into northern Indiana allows us to extend that momentum and further strengthen what is already a dominant footprint in the market. Bullfrog built a solid network of assets, and we’re excited to continue growing these markets and delivering results for our customers.”

With the addition of both static and digital inventory, Adams gains increased flexibility in how it serves advertisers—from long-term brand campaigns to more timely, targeted messaging.

Adams will transition the assets into its existing portfolio, continuing operations with an emphasis on local relationships and consistent service across these communities.

This acquisition reflects Adams’ continued focus on thoughtful, market-driven growth, with an emphasis on strengthening regional density and expanding into adjacent territories.

About Adams Outdoor Advertising

Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company and is privately held. A leader in the industry, Adams delivers high-impact, creative advertising campaigns across key U.S. markets. With a focus on innovation and strategic growth, the company connects brands with audiences through a premium portfolio of static and digital billboards.

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CONTACT: Adams Outdoor Advertising

Melissa Moberg

704-909-7250

[email protected]

KEYWORD: MICHIGAN UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: MARKETING ADVERTISING COMMUNICATIONS BLOGGING OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Adams Outdoor Advertising

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PUB: 03/31/2026 07:55 AM/DISC: 03/31/2026 07:56 AM

http://www.businesswire.com/news/home/20260331438868/en