Scratch Selects LoanPro’s Modern Credit Platform

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SALT LAKE CITY & PASADENA, Calif.--(BUSINESS WIRE)--Sep 30, 2025--

Scratch Financial (Scratch), a fintech company that provides a modern financial services platform for veterinary care, announced this week a partnership with LoanPro, the modern lending and credit platform.

Pairing Scratch’s best-in-class support for borrowers and practices with LoanPro’s portfolio management tools, the partnership aligns with Scratch’s overarching mission of improving affordability and financial wellbeing across the vet industry. This strategic alliance enables Scratch and their partner practices to streamline operations and enhance customer experience.

The decision comes after a thorough evaluation of the credit platform marketplace.

“We are grateful to LoanPro for their partnership through our implementation,” said John Keatley, founder and CEO at Scratch. “We are eager to build on our reputation for outstanding support by giving our teams the best tools available, and we are looking ahead to building on our platform offerings to borrowers with LoanPro. Our analysis of the market proved LoanPro’s innovation and quality mindset is well aligned with our own.”

Scratch’s experience echoes that of LoanPro’s own founders nearly two decades ago, which sparked the creation of their API-first modern credit platform. “We started out as lenders,” explained Rhett Roberts, LoanPro’s Co-Founder and CEO. “But after struggling with cumbersome, outdated software, we decided to make the investment and create a credit platform that works. Now at the other end of that process, we get the fun experience of providing our platform to companies like Scratch, enabling them to innovate the future of finance.”

Potential borrowers and veterinary practices alike can visit Scratchpay.com, connecting them to information about veterinary care and financial services.

About Scratch Financial

Scratch is a cutting-edge fintech company specializing in payment solutions for veterinary care. With innovative technology and a commitment to seamless payments, Scratch has become a trusted partner for pet parents and veterinarians, making access to essential veterinary services easier and more convenient.

About LoanPro

LoanPro is the market-leading modern lending and credit platform enabling lenders to innovate quicker, driving account growth while optimizing operational efficiency. Today, 600+ lenders use LoanPro to holistically upgrade their borrower, agent, and back-office experiences. LoanPro’s mission of providing the platform to innovate the future of finance currently is enabled through its composable architecture, allowing lenders to enhance their origination, servicing, payments, collections, all built on the foundation of a modern lending core.

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CONTACT: Lauren Ketterer

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA UTAH

INDUSTRY KEYWORD: OTHER PROFESSIONAL SERVICES DATA MANAGEMENT TECHNOLOGY FINANCE FINTECH SMALL BUSINESS OTHER CONSUMER PROFESSIONAL SERVICES PETS OTHER TECHNOLOGY FAMILY PAYMENTS SOFTWARE VETERINARY CONSUMER HEALTH

SOURCE: LoanPro

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PUB: 09/30/2025 08:00 AM/DISC: 09/30/2025 08:02 AM

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