Resilere Partners Named 2026 SABRE Awards North America Finalist for its “Making Hamburger Helper America’s Meal of the Moment” PR Campaign

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WASHINGTON--(BUSINESS WIRE)--Apr 7, 2026--

Strategic communications and advisory firm Resilere Partners has been named a 2026 SABRE Awards North America Finalist — Product Media Relations (Consumer Media) category — for its blockbuster “Making Hamburger Helper America’s Meal of the Moment” PR campaign. Selected by a jury of 45 PR industry leaders who considered more than 2,000 entries, the campaign went viral in September 2025, raising the profile of legendary grocery brand Hamburger Helper and its parent company Eagle Foods.

“We were honored to partner with Eagle Foods to help tell the story of its unique approach to product innovation in the context of the resurgence of a nostalgic brand experiencing renewed relevance that deeply resonated with consumers and industry audiences,” said Hannah Arnold, President & CEO of Resilere Partners.

Resilere Partners has extensive experience working with CPG companies as well as private equity-backed portfolio companies navigating periods of transformation and evolution — delivering an integrated suite of services that includes internal, external and crisis communications.

Sponsored by PRovoke Media, a comprehensive source of knowledge and information about the public relations business that has been providing insight to industry professionals for more than 25 years, the SABRE Awards recognize superior achievement in branding, reputation and engagement.

About Resilere Partners

Resilere is a strategic communications and advisory firm that partners with leaders and organizations across a wide range of industries to develop and execute effective communication strategies during periods of transformation and other high-stakes inflection points. The firm specializes in developing and executing internal and external communications programs focused on leadership and organizational messaging, change management, employee engagement, post-merger integration, media relations, thought leadership, LinkedIn content strategy and stakeholder outreach. Named “ among the best in the business ” for crisis communications, Resilere also has a long and extensive track record working with clients on reputation management and crisis preparedness planning. With a dedicated offering to support private equity and investment firms, Resilere is uniquely positioned to offer strategic communications support throughout the entire investment lifecycle. For more information, visit www.resilere.com and follow us on LinkedIn.

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CONTACT: MEDIA CONTACT:

Amanda Coyle

[email protected]

732-947-6450

KEYWORD: DISTRICT OF COLUMBIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES MARKETING COMMUNICATIONS CONSULTING OTHER COMMUNICATIONS MEDIA PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Resilere Partners

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PUB: 04/07/2026 08:55 AM/DISC: 04/07/2026 08:55 AM

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