Performance Publishing Announces Nationwide Release of Finance for Founders—The Financial Playbook Every Entrepreneur Needs

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CHATHAM, N.J.--(BUSINESS WIRE)--May 13, 2025--

Rob Ripp, founder of Fintelligent and a seasoned CFO to founder-led, high-growth companies, today announced the nationwide release of his long-awaited new book, Finance for Founders —a practical, story-driven guide that helps business owners demystify financial management and build businesses that generate real, lasting wealth.

Blending real-world experience with a clear, accessible framework and digitally connected resources, Finance for Founders follows the journey of an entrepreneur who transforms a struggling business into a well-oiled financial engine culminating in a very profitable sale. Through compelling storytelling and actionable advice, Ripp delivers the essential financial playbook every founder needs to succeed.

“Writing Finance for Founders allowed me to share the lessons I’ve seen transform small businesses into thriving, wealth-generating companies,” said Ripp. “My goal is to equip founders with the tools and confidence to take charge of their company’s financial future.���

The book has already earned acclaim from top business leaders and financial experts:

“Rob Ripp, in Finance for Founders, demystifies financial management for founders and shows us how to turn a small business into a wealth generation machine. Read it. Twice.”
— Greg Alexander, Founder, Collective 54 & Capital 54; Former Co-Founder & CEO, Sales Benchmark Index (sold to Alaris Royalty Corp.)

“I have been the CFO of three public companies and have backed dozens of founders. I sure wish all of them had followed this guide. It’s useful—and fun.”
— Tim Yates, Retired CEO & CFO, Monster.com (sold to Randstad); CFO, Symbol Technologies; CFO, Bankers Trust Company

“Rob Ripp has written the playbook every founder needs to take control of their company’s financial future.”
— Mario Casabona, Retired Founder & CEO Electro-Radiation, Inc. (sold to Honeywell International Aerospace Group)

Learn more at www.FinForFounders.com.

About Rob Ripp
Rob Ripp is a trusted financial advisor to founders and CEOs, and the founder of Fintelligent, a firm that provides strategic outsourced CFO services to growing companies. With decades of experience and a passion for empowering entrepreneurs, Rob helps businesses scale with confidence, clarity, and profitability. He lives in Chatham, New Jersey. For more information, please visit www.fintelligent.com

About Performance Publishing
Performance Publishing Group is a full-service, done-for-you publishing company that helps entrepreneurs, CEOs, and thought leaders turn their ideas into professionally published, authority-building books. www.PerformancePublishingGroup.com

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KEYWORD: UNITED STATES NORTH AMERICA NEW JERSEY

INDUSTRY KEYWORD: ENTREPRENEUR FINANCE PUBLISHING ENTERTAINMENT COMMUNICATIONS PROFESSIONAL SERVICES SMALL BUSINESS BOOKS CONSUMER

SOURCE: Performance Publishing Group

Copyright Business Wire 2025.

PUB: 05/13/2025 09:00 AM/DISC: 05/13/2025 08:59 AM

http://www.businesswire.com/news/home/20250513877547/en