Naturium Debuts First-Ever Pop-Up in Los Angeles, Bringing Biocompatible Skincare to Every One, Every Where, Every Day

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LOS ANGELES--(BUSINESS WIRE)--Oct 3, 2025--

Naturium, known for its biocompatible clinically-effective skincare formulas, today announced its first-ever pop-up activation: The Consistency Club on Tour. The three-day community-driven roadshow brings the new brand campaign, Every One, Every Where, Every Day to life with immersive experiences designed to celebrate the power of consistent skincare.

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Naturium kicks off its first ever pop up this week in Los Angeles: The Consistency Club on Tour that brings to life its new brand campaign, Every One, Every Where, Every Day.

The Consistency Clubon Tour is a first-of-its-kind IRL extension of Naturium’s loyal community and a reflection of its philosophy: skincare that is formulated to be finished routines that result in skin you love. Visitors will be able to discover their perfect regimen through interactive stations, gamified touchpoints, and hands-on testing all while engaging with the Naturium community in person for the very first time.

“Community has always been at the heart of Naturium. The Consistency Club on Tour is our way of bringing that to life,” said Susan Yara, Founder. “We’re excited to create a space where people can learn, play, and connect with skincare in a way that’s both fun and deeply rooted in our philosophy of consistency.”

Highlights Include:

• Naturium’s First Pop-Up Experience: Kicking off in the brand’s hometown of LA.
• Immersive Product Experiences: Spotlighting Naturium’s hero franchises including Glow Getter Multi-Oil Body Wash, Vitamin C Complex Serum, and Multi-Peptide Advanced Serum.
• Personalized Consultations: Curated skin analysis and routine-building experiences.
• Exclusive Perks: Limited-edition merch, gifted product samples, and a special collaboration with Alfred Coffee.
• Community Connections: Daily influencer appearances, live demos, and interactive programming.

Tour Dates:

• Friday, October 3 11am-6pm: The Brig (Abbot Kinney)
• Saturday, October 4 10am-5pm: Sportsman’s Lodge (Studio City)
• Sunday, October 5 9am-2pm: Melrose Farmer’s Market (West Hollywood)

Naturium has built one of the strongest digital-first communities in beauty, and The Consistency Club on Tour marks the first time that the community can come together to celebrate what makes this brand so unique. Designed as a tangible expression of the brand’s philosophy that “consistency is key,” the roadshow is both a celebration of the Naturium community and an invitation for new audiences to join.

About Naturium
Founded by Susan Yara in 2019, NATURIUM brings the science of consistent skincare to every one, every where, every day. The brand's biocompatible and dermatologist-tested formulas work with individual skin's biology from head to toe, blending natural botanicals with potent actives for clinically effective results at an accessible price point. NATURIUM has pioneered facial and body care innovations. NATURIUM is clean, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Acquired by e.l.f. Beauty in 2023, the brand is available at naturium.com and both in-store and online at Target and Ulta in the U.S.

About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. e.l.f. is a different kind of company that disrupts norms, shapes culture and connects communities, through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, NATURIUM and rhode, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by PETA and Leaping Bunny as cruelty free and proudly stands as the first beauty company with Fair Trade Certified™ facilities. With a kind heart at the center of e.l.f.’s ethos, the company donates 2% of net profits to organizations that make positive impacts.

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CONTACT: Media Contact:

Melinda Fried

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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: COSMETICS RETAIL SPECIALTY

SOURCE: e.l.f. Beauty

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PUB: 10/03/2025 12:01 AM/DISC: 10/03/2025 12:01 AM

http://www.businesswire.com/news/home/20251002436372/en