NatureSweet Celebrates Día de Muertos with Fun, Festive Packaging and Healthy Holiday Twist

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SAN ANTONIO--(BUSINESS WIRE)--Sep 23, 2025--

NatureSweet ®, North America’s largest vertically integrated controlled-environment agricultural company and the #1 snacking tomato brand, is honoring Día de Muertos (Day of the Dead) with a limited-edition medley of snacking tomatoes in vibrant fall colors.

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NatureSweet Día de Muertos Medley the star of the show in a Loaded Black Bean Dip

The Día de Muertos Seasonal Medley will be available in 10oz and 24oz clamshells, featuring a festive top seal that pays tribute to the traditional Mexican holiday. Inside, a mix of red, orange, and dark snacking tomatoes offers a burst of color and flavor, perfect for this joyful celebration of life and remembrance.

Observed from October 28 to November 2, Día de Muertos is a time for families to gather, share memories of loved ones, and enjoy delicious food together. And what better way to celebrate than with food that’s as colorful as the holiday itself?

In fact, a recent survey by Scintilla found that 55% of consumers love having healthy options like tomatoes during the Halloween season — proving that not every treat needs to come in a candy wrapper.

“We're thrilled to pay homage to a holiday that’s all about joy, color, and connection,” Daniela Franco, Assistant Brand Manager at NatureSweet. “With each bite of this vibrant medley, we hope families find a fresh and flavorful way to celebrate together.”

To mark the occasion, NatureSweet partnered with The Produce Moms® to create a special Loaded Black Bean Dip recipe, featuring the Día de Muertos medley. This healthy, eye-catching dip is the perfect addition to holiday gatherings, whether as a centerpiece for a charcuterie board or a festive party snack.

“This dip brings bold flavor, beautiful colors, and healthy twist to the season,” says Lori Taylor, Founder of The Produce Moms®. “It’s delicious way to honor the holiday, while enjoying fresh produce.”

The Día de Muertos Seasonal Medley will be available starting mid-October at select retailers, including Aldi, Kroger, Harris Teeter, Giant Eagle, Giant Foods, and Wakefern.

For photos and video of the Día de Muertos Seasonal Medley clickhere. Thevideo recipe for the Loaded Black Bean Dip recipe,here.

About NatureSweet® (NS Brands, Ltd.)

NatureSweet® is the leading brand in snacking tomatoes and a trusted provider for greenhouse-grown vegetables. As the largest vertically integrated controlled environment agriculture company and greenhouse grower in North America, it operates on more than 1,500 acres of greenhouse space, growing premium tomatoes, cucumbers, and sweet peppers. The company’s team of about 9,000 associates ensures every product is handpicked at peak freshness, delivering exceptional quality and flavor to supermarkets across the U.S., Mexico, and Canada. Its mission is to transform the lives of agricultural workers in North America through a profitable business model that encourages other companies to replicate it. With a commitment to sustainability and social responsibility, NatureSweet has earned B Corp, Fair Trade, and Equitable Food Initiative (EFI) certifications.

View source version on businesswire.com:https://www.businesswire.com/news/home/20250923478792/en/

CONTACT: Jenny Halpin

Sr. Manager, Corporate External Communications

NatureSweet®

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: RETAIL HEALTH FAMILY CONSUMER ENVIRONMENT SUSTAINABILITY PARENTING MARKETING SUPERMARKET AGRICULTURE COMMUNICATIONS NATURAL RESOURCES FITNESS & NUTRITION FOOD/BEVERAGE

SOURCE: NatureSweet

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PUB: 09/23/2025 08:00 AM/DISC: 09/23/2025 07:59 AM

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