Journey of Beauty That Began in Monclos Village: Monclos Opens Its First Flagship Store in Seoul

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SEOUL, South Korea--(BUSINESS WIRE)--Sep 30, 2025--

Monclos, a South Korean lifestyle brand that offers a profound sensibility rooted in everyday life, has opened its first flagship store in Hannam-dong, Seoul, a popular destination due to its trendy atmosphere.

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Visitors can immerse themselves and get a first-hand experience of the brand’s philosophy at the new Monclos flagship store in Hannam (Photo: Monclos)

This space is more than a traditional beauty store; it is a living space where visitors can immerse themselves and get a first-hand experience of the brand’s philosophy, the flow of nature, and the rhythm of the senses. It fully conveys Monclos’s approach to life through sight, touch, and smell.

Located in a quiet alley in Hannam-dong, offering a brief respite from the city’s bustling pace, this flagship store blends seamlessly with its surroundings, as if it has always been there. The brand's identity can be felt throughout every corner of the store: from the vines enveloping the building, the industrial-style framework, and the tiles reminiscent of a cozy bathroom, to the mini-garden that changes with the seasons and the illustrations of a farm family character, who constitutes the brand’s persona.

Originating from a small farm, Monclos expresses through the textures and sensuous scents of its products, as well as the design and layout of its flagship store spaces, the rhythms learned from the changing of seasons, freshly gathered produce, rain-soaked plants, and the texture of soil. Furthermore, the brand philosophy—prioritizing products that are true to their function and tactile experience rather than producing scents for the sake of it, accompanied by rituals rather than focusing solely on fragrance—is woven throughout the entire space.

The store’s interior is organized into three zones: a test zone for hair and body care products, a home fragrance zone, and a gift zone. Each area is designed to feel like a living space, with the brand’s signature products displayed naturally—more like actual home elements in real life, rather than a formal exhibit. The layout prioritizes sensory engagement, encouraging visitors to explore the space organically, guided by their own pace and rhythms.

The home fragrance zone, overlooking the seasonal mini-garden at the rear, is especially popular among visitors, providing a dynamic backdrop that shifts as the plants grow and evolve throughout the year. Each zone features objects and notes placed by the Monclos farm family characters, inviting emotional connection and deeper interpretation of the brand’s worldview.

At this flagship store, visitors can create personalized hand cream based on a keyring they have selected themselves. The crafted hand cream is not merely a keepsake; it becomes part of a “ritual for a joyful day,” harmoniously integrating into visitors’ daily lives.

MONCLOS HANNAM is far from being a complete space; it is an evolving environment that grows and matures alongside its visitors. Here, products are not simply for sale—they offer a way to refresh daily life and awaken the senses

Store Information
Monclos FLAGSHIP STORE HANNAM
42 Hannam-dong 42-gil, Yongsan-gu, Seoul, Republic of Korea
Operating hours: 12:00 p.m.–8:00 p.m. (open year-round)
Instagram: @monclos_official

View source version on businesswire.com:https://www.businesswire.com/news/home/20250930128877/en/

CONTACT: Monclos

[email protected]

+82-2-540-1735

KEYWORD: ASIA PACIFIC SOUTH KOREA

INDUSTRY KEYWORD: FASHION CONSUMER COSMETICS RETAIL LIFESTYLE

SOURCE: Monclos

Copyright Business Wire 2025.

PUB: 09/30/2025 09:00 AM/DISC: 09/30/2025 08:59 AM

http://www.businesswire.com/news/home/20250930128877/en