Infant Feeding Company Bobbie Steps Up to Support Families Impacted by Government Shutdown with Deepest Discount Ever for SNAP-Eligible Parents

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HEATH, Ohio--(BUSINESS WIRE)--Oct 24, 2025--

As the federal government shutdown continues to put millions of American families at risk of losing access to essential nutrition programs, mom-founded and led infant formula company Bobbie is stepping in to support families who rely on this federal funding. Starting today, families currently enrolled in the Supplemental Nutrition Assistance Program (SNAP) can purchase Bobbie Organic Original Infant Formula at $14 per can ($1 per ounce), plus reduced shipping. This price matches other low cost formula options, including generic and store brand labels.

“The government shutdown is putting vulnerable families at risk of losing their benefits that allow them access to essential nutrition for their babies,” said Laura Modi, Co-Founder and CEO of Bobbie and mom of four. “At Bobbie, we know parents have enough stress. And as a mom, I know feeding can’t wait on funding. While they’re shutting down, we’re stepping up to support families who are days away from having to pay for these essential goods without the support they are qualified for.”

When the recent government shutdown began, Bobbie for Change, the impact and policy arm of Bobbie, stepped in and donated $850k worth of infant formula to the area adjacent to our Heath, Ohio manufacturing facility, through The Mid-Ohio Food Collective (part of The Feeding America network), ensuring immediate access to formula for local families in need. Now, as a second step, Bobbie is extending its commitment by offering a substantial direct-to-parent discount on its trusted original infant formula for SNAP-eligible families.

The offer includes:

• 1 Can of Bobbie Organic Original – $14/can ($1 per ounce)
• 3-Can Pack – $42 ($1 per ounce)
• Must currently be enrolled in SNAP
• Purchases cannot be made with EBT. Limit 2 per customer. New customers only.
• This offer is good while supplies last; discounted shipping fees will vary depending on order size

Bobbie’s initiative underscores the company’s belief that access to essential nutrition is a bipartisan issue that should be prioritized—particularly for America’s most vulnerable population: babies in their first year of life. “We hope that during this time, when the benefits that 40 million families rely on are at risk, we can do our small part as a mom-led, American-made company to help ease stress and uncertainty,” said Modi.

Families can learn more about the program here.

About Bobbie

Bobbie is the purpose-driven organic infant feeding company on a mission to build a parenting culture of confidence, not comparison. Founded in 2018, Bobbie hit the market with its flagship European-inspired formula in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Bobbie is proud to be the first mom-founded and led infant formula brand in the U.S.—and the fastest-growing since the 1980s. The ‘Bobbie Promise’ guarantees subscribers secure formula availability for their baby’s entire first year, ensuring no missed deliveries, and offers inflation-proof pricing. Said otherwise, “When you subscribe to us, we subscribe to you.” Bobbie’s USDA Organic formula is crafted with simple, high-quality ingredients: no hormones, no antibiotics, no synthetic pesticides and no corn syrup. Modeled after EU nutritional standards, made in Ohio, and backed by science, Bobbie features DHA and choline guidelines to support brain development, softer stools and contains less plant-based oils. Bobbie is proudly test obsessed —each batch undergoes over 2,000 quality checks and third-party testing to meet the highest safety and nutritional standards. Among parents who know the brand, Bobbie ranks #1 in safety, trust, quality, and value. It’s also the most awarded infant formula on the market, with recognition from Good Housekeeping’s Parenting Awards, Babylist, and more. For more information, visit hibobbie.com or find us on retail shelves nationwide at Whole Foods, Costco, Walmart, Meijer, Target and Wegmans.

About Bobbie For Change

Bobbie For Change is the social impact and policy arm of Bobbie, founded to drive generational change in how society supports modern parenthood. With a mission to advance feeding equity, improve maternal health, and pass policies supporting modern parenthood, like paid family + medical leave. Bobbie for Change uses legislation, activism, and community support to advance change and. co-creates programs like the Bobbie Breasties, advocating for insurance coverage of formula and donor milk for parents impacted by breast or gynecologic cancers, and develops toolkits, campaigns, and partnerships to ensure every parent has access to safe, supported infant feeding. For more information, visit bobbieforchange.org.

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KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: CHILDREN BABY/MATERNITY FITNESS & NUTRITION OTHER HEALTH FOOD/BEVERAGE GENERAL HEALTH CONSUMER HEALTH RETAIL ORGANIC FOOD

SOURCE: Bobbie

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PUB: 10/24/2025 02:27 PM/DISC: 10/24/2025 02:27 PM

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