Hibbett and adidas Unveil “State Fair” Superstar Inspired by Texas Tradition

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BIRMINGHAM, Ala.--(BUSINESS WIRE)--Sep 12, 2025--

Athletic-inspired fashion and footwear retailer, Hibbett and adidas are teaming up to unveil the “State Fair” Superstar with a limited-edition design inspired by the flavors, vibe and spirit of the State Fair of Texas. With only 1,320 pairs produced, the “State Fair” Superstar is a collab born from the creativity of adidas and the Hibbett employees, who wanted to design something playful and uniquely Texas.

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"State Fair" Superstar, image courtesy of Hibbett and Marquis Lewis

The “State Fair” Superstar was designed to invoke feelings and images of the State Fair with unique details like embossing, a Dallas star, Dubrae belt buckle, corndog hit on the inside right shoe, a ferris wheel on the inside left shoe and (of course) a Texas state silhouette on the bottom sole of both shoes.

The public will get a first in-person look at the gender-inclusive adult and kid sneakers, during a special community event taking place on September 20, 2025, celebrating the launch. The “State Fair” Superstar celebration will take place at the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas 75210 from 2pm to 8pm and festivities will include giveaways, Texas-themed cowboy hats, diy bolo ties, sheriff badges, Superstar sneaker mechanical bull-style rides, hoops, ring toss, music, promotions and more, along with “State Fair” Superstar try-ons and availability for purchase.

"It was wonderful to be able to tell an authentic Dallas story on Superstar with Hibbett,” said Tamara Griffin, Senior Category Merchandiser, North America, SMUs/Exclusives, adidas. ”Hibbett has a lot of doors in Dallas and it’s going to be fun to see a rollout like this that celebrates community, especially during the Texas State Fair.”

“This collab hits the sweet spot; style, storytelling and community,” said Drake Carroll, Buyer, Men’s Lifestyle Footwear, Hibbett. “The State Fair of Texas is woven into the fabric of Dallas and this Superstar celebrates that tradition in a bold, authentic way – a true moment for both the community and sneaker culture.”

“The State Fair of Texas is an iconic event that draws huge crowds to Dallas/Ft Worth each year and the adidas Superstar has been a legend since they were first seen on the feet of hip-hop legends, decades ago,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “We’re really proud that one of our Buyers, Drake Carroll, partnered with the adidas creative team to create something fun just for Dallas that pays homage to the fair and gives fans a way to keep the spirit alive all year long.”

The “State Fair” Superstars will also be available at 34 stores throughout Dallas/Ft. Worth and online at Hibbett while supplies last.

About Hibbett, Inc.

Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with more than 1,000 specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations providing personalized customer service and bringing access to premium product, coveted footwear and apparel from top brands like Nike, Jordan, adidas and New Balance in underserved communities. Consumers can browse styles, find new releases, shop Toe-2-Head fits and make purchases online or in their nearest store by visiting www.Hibbett.com or www.KidsHibbett.com. Hibbett is owned by JD Sports Fashion plc, a leading global omnichannel retailer of Sports Fashion brands. Follow us @HibbettOfficial on Instagram and X and @Hibbett on Facebook and TikTok.

About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.

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CONTACT: Wendy Yellin

[email protected]

KEYWORD: UNITED STATES NORTH AMERICA TEXAS ALABAMA

INDUSTRY KEYWORD: RETAIL MANUFACTURING OTHER SPORTS FOOTWEAR WOMEN ONLINE RETAIL TEENS SPORTS PARENTING MEN CHILDREN SPECIALTY FAMILY TEXTILES CONSUMER FASHION

SOURCE: Hibbett

Copyright Business Wire 2025.

PUB: 09/12/2025 10:05 AM/DISC: 09/12/2025 10:06 AM

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