Flam Onboards Ben Feld of Niantic Labs to Scale Interactive Advertising

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SAN FRANCISCO--(BUSINESS WIRE)--Mar 12, 2026--

Flam, the deep-tech startup pioneering AI-native content, has announced the onboarding of Ben Feld, new Sales Lead in San Francisco.

With 15 years of experience, Feld has represented immersive technology platforms at leading global industry events, including Cannes Lions, SXSW, and VivaTech, where he worked closely with brands exploring next-generation digital engagement. Known for working effectively within cross-functional teams, Feld has led multi-year SaaS contracts, secured Fortune 500 adoption, and built strategic partnerships at companies such as Niantic, 8th Wall, and HP.

Most notably, Feld was a driving force behind 8th Wall’s rise to dominance and its subsequent high-profile acquisition by Niantic, where he successfully navigated the complexities of global brand adoption for 8th Wall’s product suite. He led business development at Trivver, an AI-powered mixed-reality platform, focused on redefining immersive experiences.

At Flam, Feld will focus on expanding enterprise adoption of AI-native content solutions, working with brands and agencies to transform consumer touchpoints into interactive, human-like visual experiences across marketing, communications, and commerce.

“Ben’s arrival marks a pivotal moment for Flam as we transition from building our deep-tech foundation to global enterprise scale,” said Shourya Agarwal, Founder and CEO of Flam. “Having witnessed Ben’s success in scaling interactive advertising, I know he is the right leader to help brands move past 'passive' engagement and embrace the future where AI-native content is the primary driver of commerce and advertising.”

“I’ve spent my career at the intersection of what’s next, from the early days of the spatial web to the current AI revolution,” said Ben Feld. “What Flam is building is the foundational infrastructure for a new type of human-visual interaction. I’m eager to join the team and take charge of a future where every consumer touchpoint is intelligent, interactive, and inherently human.”

About Flam

San Francisco-based Flam is building the deep-tech infrastructure for AI-native content for brands and enterprises, transforming passive customer touchpoints into human-like visual interactions across marketing, communications, and commerce.
https://flamapp.ai/

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SOURCE: Flam

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PUB: 03/12/2026 10:15 AM/DISC: 03/12/2026 10:15 AM

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