Celebrate the Season with Affordable Holiday Meal Solutions from Dollar General

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GOODLETTSVILLE, Tenn.--(BUSINESS WIRE)--Oct 16, 2025--

This holiday season, Dollar General (NYSE: DG) is helping customers stretch their budgets and simplify meal planning with recipe-centric bundle deals, special offers and price reductions across its food aisles. With grocery prices continuing to be a concern for about half of U.S. consumers, Dollar General is delivering value and convenience when and where it’s needed most.

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DG is rolling out a rotating schedule of price reductions and special offers across more than 15 branded food product categories — providing customers with ample ways to save throughout the season.

“At Dollar General, we know how important it is to make the holidays special without overspending,” said Allen Warch, vice president and division merchandise manager of food and fresh at DG. “We’re proud to offer meal solutions with meaningful savings to help our customers celebrate with confidence and ease.”

From classic holiday dishes to baking favorites, DG is offering bundled savings on ingredients for beloved recipes like sweet potato casserole, green bean casserole and pumpkin pie beginning October 19 and running through November 29.

Featured Recipe Bundle Offers:

• Buy Bruce's ® Yams Cut Sweet Potatoes and Clover Valley ® Light Brown Sugar, Get FREE Jet-Puffed Marshmallows
• Buy Campbell's ® Cream of Mushroom Soup and French's ® Original Crispy Fried Onions, Get Clover Valley ® Green Beans FREE
• Buy Keebler ® Graham Ready Crust® and Nestlé ® Carnation ® Evaporated Milk, Get Clover Valley ® Pumpkin FREE

In addition to these bundles, DG is rolling out a rotating schedule of price reductions and special offers across more than 15 branded food product categories — providing customers with ample ways to save throughout the season.

More Ways to Save:

• Buy Betty Crocker ® Frosting, get a Betty Crocker ® cake mix for $1 (11/23-12/20/25)
• Heinz ® Gravy and Stove Top ® Stuffing: Mix & Match 2 for $4 (11/2-12/20/25)
• Betty Crocker ® Super Moist cake mixes and Betty Crocker ® Frosting: 2 for $3.50 (10/5-11/22/25)
• Save $2 when you spend $6 on Kraft ® -Heinz ® baking products, including Jell-O ®, Jet-Puffed and Baker’s Angel Flake ® Coconut and Kraft ® Caramels (10/26-11/29/25)
• Hershey’s ® Cocoa, Milk Chocolate Chips, and Reese’s ® Baking Chips $3.50 SALE (11/9 – 12/20/25)
• Eagle Brand ® Sweetened Condensed Milk 2/$5 (11/16 – 12/27/25)

NEW Holiday Baking Offer:

From November 9 through December 25, customers can save an additional $5 when they spend $15 on select holiday baking and food items — including essentials, desserts, sweets and savory sides. This offer combines with other discounts* including DG’s Thanksgiving bundles, giving shoppers even more ways to stack their savings.

For more information on holiday food deals and weekly promotions, visit dollargeneral.com/deals or download the DG app.

*Does not combine with DG’s $5 off $25 coupon or other spend/save basket offers.

About Dollar General Corporation

Dollar General Corporation (NYSE: DG) is proud to serve as America’s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of August 1, 2025, the Company’s 20,746 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi Súper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal décor from our high-quality private brands alongside many of the world’s most trusted brands such as Coca Cola, PepsiCo/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestlé, Procter & Gamble and Unilever.

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KEYWORD: UNITED STATES NORTH AMERICA TENNESSEE

INDUSTRY KEYWORD: OTHER RETAIL SUPERMARKET SPECIALTY FAMILY FOOD/BEVERAGE CONSUMER DISCOUNT/VARIETY RETAIL

SOURCE: Dollar General

Copyright Business Wire 2025.

PUB: 10/16/2025 06:55 AM/DISC: 10/16/2025 06:54 AM

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